Estee Lauder and YouCam Makeup have partnered to offer beauty advisers the opportunity to test different products during live training sessions.
YouCam uses augmented reality to offer real-time makeovers, helping users capture the perfect selfie, or try out new looks, without purchasing expensive products. Thanks to this new partnership, Estee Lauder's beauty experts can take advantage of this technology, which will enable the employees to test out a vast variety of products, without having to wash their face, and spend time on application.
The main goal of this partnership was to aid the beauty employees when they attend live events held by the company. Through the partnership, beauty advisers can learn more about different producsts, and even ask questions, making for a more streamlined experience.
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