MAC's Augmented Reality Mirrors Give Consumers Virtual Makeovers

 - Nov 20, 2017
References: modiface & psfk
Searching for the right shade of foundation can be a daunting task, which is why MAC partnered with Modiface to bring AR makeup mirrors to its stores.

Because of the implementation of these mirrors, consumers are no longer required to try on various shades at the counter. The mirrors are equipped with facial tracking and 3D video makeup rendering technology, which can map one's face 30 times per second, enabling an accurate and authentic rendition. The mirrors provide users with the ability to test out various shades and brands of makeup, without having to put anything on one's skin.

The AR makeup mirrors offer a streamlined means of sorting through the store's myriad of brands, to find the perfect match.