JD.com's AR Styling Station Helps Consumers Virtually Try Cosmetics

 - Mar 3, 2018
References: cosmeticsbusiness
At the Butterfly Festival in Beijing, JD.com introduced an updated app and AR Styling Station experience that lets consumers virtually try on its products before deciding to make a purchase.

With the augmented reality try-on tool, consumers are able to use their mobile device for an interactive, personal experience with products. The app makes it easy for consumers to apply a full face of makeup, virtually, including everything from lipstick and blush to colored contact lenses and eyebrows.

The app-based experience gives consumers the same kind of results that they might get from visiting a makeup counter and consulting a professional, but AR Styling Station offers looks that can be quickly previewed, changed or removed instantly in a mess-free manner.