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Mud-Based Unisex Skincare

'For Two' Creates an Androgynous Product Range with Mud Extract

— September 13, 2017 — Fashion
'For Two' is a natural line of unisex skincare products that includes mud extract as a key ingredient.

Mud extract can be found as a main component in many of the brand's simply named products, including the 'Mud' hair mask, the 'Cream' face cream and even the 'Oil' cellulite control oil. Some of the reasons that For Two includes 100% natural freshwater mud in so many of its products is because that it is said to be extremely rich in vitamins, minerals, antibiotics and antioxidants, as well as fatty acids and enzymes. For Two also notes that mud "revives cells, providing them with oxygen, vitamins and microelements."

Consumers who are seeking out new solutions from skincare products are turning to some of the most basic materials that the earth can provide.
Trend Themes
1. Natural Skincare - The trend of using natural ingredients in skincare products creates opportunities for incorporating mud extract as a key ingredient.
2. Unisex Products - The growing demand for gender-neutral products opens up possibilities for the development of unisex skincare lines like 'For Two'.
3. Mud-based Skincare - The use of mud extract as a main component in skincare products presents disruptive innovation opportunities in the beauty industry.
Industry Implications
1. Cosmetics - The cosmetics industry can explore the use of mud extract as a unique selling point in skincare products.
2. Personal Care - The personal care industry can tap into the demand for unisex skincare products by offering mud-based options.
3. Natural Remedies - The natural remedies industry can incorporate mud extract in their product offerings to provide skincare solutions with added benefits.
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