Category
Lifestyle
Assisted Choices
Trend cluster
Category
Milestone
Social
The competitive older Millennial is satiated with adult achievement-sharing sites.
3.4
Trend score
Trend
What is the Milestone Social trend?
Milestone Social: The Millennial generation is the largest in North American history; Trend Hunter splits the group into micro generations, identifying the 'Pro Millennial' as the oldest. The Pro Millennial uses social media more competitively than other Millennial groups as it entered into their lives during early adulthood when future planning was already a focus. Social media sites that enable milestone sharing appeal to this generation as they provide an opportunity to share more meaningful content they can be proud of.
Trend themes
Themes within the Milestone Social trend
Three behaviours holding the trend together01
Milestone Sharing Social Sites
Social media sites that enable milestone sharing appeal to the Pro Millennial generation as they provide an opportunity to share more meaningful content they can be proud of.
02
Privacy-Preserving Personal Memory Apps
Apps such as MyBabyBio let parents share personal moments of their children's development with family and friends while allowing them to keep their privacy.
03
Virtual Reality Personal Memories
Facebook's VR Memories feature presents personal photos and videos in a virtual 3D space, creating an immersive and magical experience.
Industry implications
What the Milestone Social trend means for industry
Where the trend changes the playbookFor
Social Media
Social media sites can offer new milestone sharing opportunities for users to create more authentic and meaningful content.
For
Personal Data Privacy
Apps and technologies that allow users to keep their personal moments private while still sharing with close family and friends can create an opportunity for disruptive innovation in the data privacy industry.
For
Virtual Reality Technology
Virtual reality advancements that turn personal memories into an immersive experience can disrupt the way we interact and reminisce with our personal memories.
Workshop question
How are you appealing to the Pro Millennial's competitive nature?
Trend signals
Trend signals for Milestone Social
Trend score 3.4 out of 10, from popularity 47%, activity 46%, freshness 8%.
Popularity47%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Milestone Social trend
6 featured examples from Jul 26, 2016 to Jun 12, 2018CategoryFashion
Slim Proposal-Streaming Cases
This Thin Engagement Ring Box Broadcasts Proposals to Social Media
The jewelry industry can explore innovative packaging designs that prioritize convenience and contemporary aesthetics.
CategoryTech
VR Personal Memories
The Facebook VR Memories Feature Presents Photos in a 3D Space
The use of VR technology and AI towards personalization in social media experiences presents opportunities for companies to enhance user engagement and retention.
CategoryTech
Familial Memory Diary Apps
The 'MyBabyBio' Online Baby Diary Keeps Memories Private and Secure
'MyBabyBio' falls within the growing industry of apps specifically designed to assist parents in raising their children.
CategoryLifestyle
Social Investment-Sharing Platforms
'MoneyGoat' Helps Users Share Tips and Info for Easy Investing
Developing innovative platforms that enable users to connect, share investment knowledge, and access quality information for more informed investing decisions.
CategoryBusiness
Corporate Culture Social Media
Pandora Shows Its Organizational Culture On Twitter
Pandora's Twitter account offers insight into the corporate culture of the jewelry retail industry, providing an opportunity for other companies in the sector to differentiate the…
CategoryLifestyle
Wedding-Rating Sites
'Hell of a Wedding' Lets Users Anonymously Vote on Wedding Stories
The development of tools, platforms, and services that allow for simplified planning, execution, and rating of wedding events.
