Pandora Shows Its Organizational Culture On Twitter
Erica Francis — July 26, 2016 — Business
When people think of corporate culture social media, they might assume that it would be filled with client-facing promotions. Though that may be the case most of the time, the 'Life @ Pandora' Twitter account shows something different -- it chronicles the lives of employees and the internal culture of Pandora Jewelry.
Anyone who visits the Life @ Pandora page will get to see the company's workforce doing many things such as attending fun events, presenting at conferences or contributing their time to charity. Aside from showing consumers a view of what goes on, the account also gives potential job candidates an idea of Pandora's corporate culture.
For today's Millennial workforce, corporate culture plays a huge role in their career and employment decisions. Company's like Pandora, who are transparent about what happens internally, have a leg up on employing and keeping the best people for their organization.
Anyone who visits the Life @ Pandora page will get to see the company's workforce doing many things such as attending fun events, presenting at conferences or contributing their time to charity. Aside from showing consumers a view of what goes on, the account also gives potential job candidates an idea of Pandora's corporate culture.
For today's Millennial workforce, corporate culture plays a huge role in their career and employment decisions. Company's like Pandora, who are transparent about what happens internally, have a leg up on employing and keeping the best people for their organization.
Trend Themes
1. Corporate Culture Transparency - Pandora's transparent social media account showcases its internal culture, offering a trend towards increased transparency in corporate culture.
2. Millennial Workforce Culture - The focus on corporate culture in social media appeals to the Millennial workforce, highlighting a trend towards prioritizing culture in attracting and retaining employees.
3. Employee Engagement Promotion - Pandora's social media account promotes employee engagement by showcasing their involvement in fun events, conferences, and charitable activities.
Industry Implications
1. Jewelry Retail - Pandora's Twitter account offers insight into the corporate culture of the jewelry retail industry, providing an opportunity for other companies in the sector to differentiate themselves through culture promotion.
2. Social Media Management - The use of social media by Pandora to promote its corporate culture highlights the opportunity for social media management companies to specialize in helping businesses showcase their internal culture.
3. Human Resources Consulting - The importance of corporate culture in attracting and retaining employees signals a potential opportunity for HR consulting firms to assist companies in developing and communicating their unique cultures.
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