When people think of corporate culture social media, they might assume that it would be filled with client-facing promotions. Though that may be the case most of the time, the 'Life @ Pandora' Twitter account shows something different -- it chronicles the lives of employees and the internal culture of Pandora Jewelry.
Anyone who visits the Life @ Pandora page will get to see the company's workforce doing many things such as attending fun events, presenting at conferences or contributing their time to charity. Aside from showing consumers a view of what goes on, the account also gives potential job candidates an idea of Pandora's corporate culture.
For today's Millennial workforce, corporate culture plays a huge role in their career and employment decisions. Company's like Pandora, who are transparent about what happens internally, have a leg up on employing and keeping the best people for their organization.