When people think of corporate culture social media, they might assume that it would be filled with client-facing promotions. Though that may be the case most of the time, the 'Life @ Pandora' Twitter account shows something different -- it chronicles the lives of employees and the internal culture of Pandora Jewelry.
Anyone who visits the Life @ Pandora page will get to see the company's workforce doing many things such as attending fun events, presenting at conferences or contributing their time to charity. Aside from showing consumers a view of what goes on, the account also gives potential job candidates an idea of Pandora's corporate culture.
For today's Millennial workforce, corporate culture plays a huge role in their career and employment decisions. Company's like Pandora, who are transparent about what happens internally, have a leg up on employing and keeping the best people for their organization.
Why This Trend Is Growing
- Corporate Culture Transparency
- Pandora's transparent social media account showcases its internal culture, offering a trend towards increased transparency in corporate culture.
- Millennial Workforce Culture
- The focus on corporate culture in social media appeals to the Millennial workforce, highlighting a trend towards prioritizing culture in attracting and retaining employees.
- Employee Engagement Promotion
- Pandora's social media account promotes employee engagement by showcasing their involvement in fun events, conferences, and charitable activities.
Industries Being Reshaped
- Jewelry Retail
- Pandora's Twitter account offers insight into the corporate culture of the jewelry retail industry, providing an opportunity for other companies in the sector to differentiate themselves through culture promotion.
- Social Media Management
- The use of social media by Pandora to promote its corporate culture highlights the opportunity for social media management companies to specialize in helping businesses showcase their internal culture.
- Human Resources Consulting
- The importance of corporate culture in attracting and retaining employees signals a potential opportunity for HR consulting firms to assist companies in developing and communicating their unique cultures.
