In 2018, Disney employee James Gunn was fired due to tweets he wrote back in 2008. Although eventually rehired, Gunn is one of the many individuals whose past tweets have come back to haunt them.
Due to this, Twitter has announced its plans to test a feature that allows Twitter users to archive their past tweets manually. The tool will let users archive their tweets after a predetermined time has passed since posting. This will let users delete old tweets from their juvenile-behaving years.
This new initiative will let Twitter users take control of their 'social privacy' and online identity. Twitter will also test a new feature where users can remove undesired followers. By the end of the year, the social media platform will have tested numerous other initiatives, all in the name of restoring its user's privacy.
Image Credit: Collective Evolution
What's Driving This Trend
- Social Media Privacy
- The trend of social media platforms providing privacy settings and tools is disruptive for companies to innovate in terms of providing users with more control over their social identity.
- Social Media Retrospection
- The trend of allowing users to view and archive their old social media content is disruptive for companies to develop tools that help users manage their social media presence.
- Social Media Filtering
- The trend of social media platforms enabling users to filter their followers is disruptive for companies to build tools that help users create curated online communities.
Who This Affects Most
- Social Media
- The social media industry has an opportunity to innovate by implementing more privacy and content management features for users in response to increasing concerns surrounding social media privacy.
- Cybersecurity
- The cybersecurity industry has an opportunity to innovate by providing tools and services that secure users' online identities and prevent potential security breaches for both individuals and businesses on social media platforms.
- Software Development
- The software development industry has an opportunity to innovate by creating new tools and features that allow users to better manage and filter their social media content, enhancing their user experience and privacy.
