Older Gen Z's conflicting needs are consolidated through retail tech
Implications - The older half of Generation Z -- dubbed 'Z-Tribe' through Trend Hunter's research -- has conflicting appreciations for both in-store shopping, and streamlined digital experiences. Omnichannel consolidates these needs. Some retail brands are taking this a step further by explicitly targeting this youth generation through store design, experience, and integration of their social media habits.
Workshop Question - What demographic represents your biggest opportunity, and how can you more explicitly target them?
Trend Themes
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Omnichannel Retail — Offering both in-store shopping and digital experiences to target the youth generation
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Unstaffed Pop-up Shops — Using app-connected technology to bypass the need for staffing and encourage payment via mobile payment systems
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Multi-functional Concept Spaces — Creating entrepreneurial spaces that act as galleries, co-working spaces and retail shops to cater to the curiosity and aesthetic needs of various industries
Industry Implications
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Retail Industry — The omnichannel trend, app-connected technology and multi-functional concept spaces all offer opportunities for innovation in the retail industry
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Technology Industry — App-connected unstaffed pop-up shops offer opportunities for innovation in mobile payment systems and app integration
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Design Industry — Youthful cosmetic stores and party-inspired retail spaces create innovative opportunities for aesthetically-driven retail experiences
