Youthful Omnichannel

Older Gen Z's conflicting needs are consolidated through retail tech

Implications - The older half of Generation Z -- dubbed 'Z-Tribe' through Trend Hunter's research -- has conflicting appreciations for both in-store shopping, and streamlined digital experiences. Omnichannel consolidates these needs. Some retail brands are taking this a step further by explicitly targeting this youth generation through store design, experience, and integration of their social media habits.
SCORE 8.9
Popularity
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145,836 Total Clicks
Jul 16 - Aug 18
This Quarter and V. Hot
BusinessRetail
Featured Examples
Party-Inspired Retail Spaces - Bangkok's What-The-Forest Club Engages Shoppers with AR Tech
SCORE 8.8
This Year and V. Hot 4,616 Clicks Pub: Apr 5, 18
Party-Inspired Retail Spaces
Bangkok's What-The-Forest Club Engages Shoppers with AR Tech
The WTF (What-The-Forest) Club retail space designed by B U G Studio in Bangkok, Thailand is described as an “Instagrammer’s playground,” as it boasts highly photographic design... [More]
Multi-Functional Concept Spaces - Rachel Schechtman's STORY Embraces the Spirit of Entrepreneurship
SCORE 8.9
This Year and V. Hot 7,138 Clicks Pub: Jul 5, 18
Multi-Functional Concept Spaces
Rachel Schechtman's STORY Embraces the Spirit of Entrepreneurship
Located in Manhattan, New York, this multi-functional concept space is the brainchild of Rachel Schechtman. It is an entrepreneurial practice that acts as a gallery and a co-working space, as well... [More]
Sprawling Accessories Stores - Ardene is Set to Open a Series of Large-Format Stores in Canada
SCORE 7.3
Warm 4,207 Clicks Pub: Aug 25, 17
Sprawling Accessories Stores
Ardene is Set to Open a Series of Large-Format Stores in Canada
The Canadian fast fashion retailer Ardene recently announced that it will begin opening a series of large-format stores across the country. In an age when brick-and-mortar retail is rapidly changing,... [More]
Youthful Cosmetic Stores - Flormar's Retail Space Embodies Friendly, Approachable Design
SCORE 8.1
This Year and Hot 2,076 Clicks Pub: Feb 9, 18
Youthful Cosmetic Stores
Flormar's Retail Space Embodies Friendly, Approachable Design
Flormar’s newest cosmetic store in Istanbul, Turkey designed by DIAM Group is a teen-targeted space that aims to inspire positive connections between the brand, the product and one’s... [More]
App-Connected Unstaffed Pop-Ups - The WeChat 'WeLive' Shop May Only Be Accessed Through WeChat
SCORE 7.5
This Year and Hot 939 Clicks Pub: Jan 23, 18
App-Connected Unstaffed Pop-Ups
The WeChat 'WeLive' Shop May Only Be Accessed Through WeChat
The WeChat ‘WeLive’ shop is one of the newest unstaffed retail locations in China, introducing a new way for consumers to shop. The pop-up shop uses the WeChat app and QR codes to... [More]
In-Store Mood Board Ads - This JC Penney Campaign Involved the Use of Life-Size Pinterest Boards
SCORE 6.4
Warm 2,703 Clicks Pub: Jul 12, 16
In-Store Mood Board Ads
This JC Penney Campaign Involved the Use of Life-Size Pinterest Boards
Just ahead of Mother’s Day, JC Penny launched a clever in-store campaign that involved the use of life-size Pinterest boards. While Pinterest attracts users of all ages, it is particularly... [More]
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