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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,383 more

Youthful Omnichannel

Older Gen Z's conflicting needs are consolidated through retail tech

Implications - The older half of Generation Z -- dubbed 'Z-Tribe' through Trend Hunter's research -- has conflicting appreciations for both in-store shopping, and streamlined digital experiences. Omnichannel consolidates these needs. Some retail brands are taking this a step further by explicitly targeting this youth generation through store design, experience, and integration of their social media habits.
Workshop Question - What demographic represents your biggest opportunity, and how can you more explicitly target them?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
197,373 Total Clicks
Date Range:
Jul 16 — Aug 18
Trending:
V. Hot
Consumer Insight Topics:

Featured Examples

Party-Inspired Retail Spaces
Party-Inspired Retail Spaces
Bangkok's What-The-Forest Club Engages Shoppers with AR Tech
The WTF (What-The-Forest) Club retail space designed by B U G Studio in Bangkok, Thailand is described as an “Instagrammer’s playground,” as it boasts highly photographic design... MORE
Multi-Functional Concept Spaces
Multi-Functional Concept Spaces
Rachel Schechtman's STORY Embraces the Spirit of Entrepreneurship
Located in Manhattan, New York, this multi-functional concept space is the brainchild of Rachel Schechtman. It is an entrepreneurial practice that acts as a gallery and a co-working space, as well... MORE
Sprawling Accessories Stores
Sprawling Accessories Stores
Ardene is Set to Open a Series of Large-Format Stores in Canada
The Canadian fast fashion retailer Ardene recently announced that it will begin opening a series of large-format stores across the country. In an age when brick-and-mortar retail is rapidly changing,... MORE
Youthful Cosmetic Stores
Youthful Cosmetic Stores
Flormar's Retail Space Embodies Friendly, Approachable Design
Flormar’s newest cosmetic store in Istanbul, Turkey designed by DIAM Group is a teen-targeted space that aims to inspire positive connections between the brand, the product and one’s... MORE
App-Connected Unstaffed Pop-Ups
App-Connected Unstaffed Pop-Ups
The WeChat 'WeLive' Shop May Only Be Accessed Through WeChat
The WeChat ‘WeLive’ shop is one of the newest unstaffed retail locations in China, introducing a new way for consumers to shop. The pop-up shop uses the WeChat app and QR codes to... MORE
In-Store Mood Board Ads
In-Store Mood Board Ads
This JC Penney Campaign Involved the Use of Life-Size Pinterest Boards
Just ahead of Mother’s Day, JC Penny launched a clever in-store campaign that involved the use of life-size Pinterest boards. While Pinterest attracts users of all ages, it is particularly... MORE

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