Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Grow your professional skillset in an award-winning workplace.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,378 more

BTS Marketing

Brands showcase behind-the-scenes footage for more authentic marketing strategies

Implications - As consumer desire for authenticity grows, brands are swapping over-the-top aesthetics and grandiose budgets for more authentic, behind-the-scenes footage. Offering up exclusive content, brands are giving them a director’s point of view of how a campaign was made and the brand’s intended message to the consumer. Often more raw and emotional in nature, BTS footage represents a desire for real, unedited content, something that consumers are looking for no matter what platform or medium a brand may be communicating on.
Workshop Question - How can your brand be more open and transparent with your consumers? Are there elements of your internal processes and manufacturing that you could showcase?
4 Featured, 35 Examples:
51,663 Total Clicks
Date Range:
Nov 17 — Aug 18
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Divergent Beauty Brands
Divergent Beauty Brands
SPKTRM, the Inclusive Beauty Brand, Has Pledged to Ban Model Retouching
play_circle_filled Exploratory Beauty Campaigns
Exploratory Beauty Campaigns
The ASOS Face + Body Series Talks Identity, Gender & Beauty
play_circle_filled Inclusive Cosmetic Films
Inclusive Cosmetic Films
CoverGirl's Short Film Credits 1,000 Inspiring Women
Unaltered Beauty Ad Symbols
Unaltered Beauty Ad Symbols
Dove's Marketing Materials Will Feature a 'No Digital Distortion Mark'
Inclusive Skincare Search Tools
Inclusive Skincare Search Tools
Pinterest is Testing Skin Tone-Specific Beauty Searches
Age-Inclusive Beauty Campaigns
Age-Inclusive Beauty Campaigns
The KKW Beauty Campaign Stars Kris Jenner and M.J. Shannon
Color-Emphasizing Lip Shade Campaigns
Color-Emphasizing Lip Shade Campaigns
FENTY Beauty's Spring Campaign is Magnetic and Vibrant
High-Tech Canine Toothbrushes
High-Tech Canine Toothbrushes
The Mira-Pet Ultrasound Dog Toothbrush Destroys Bacteria
Painted Animalistic Accessories
Painted Animalistic Accessories
The HEAD PORTER 20th Anniversary Taps Rop Van Mierlo
Watercolor Animal Tote Bags
Watercolor Animal Tote Bags
HEAD PORTER's New Tote Bags Feature Rop Van Mierlo's Artwork
Contemporary Collapsible Dog Crates
Contemporary Collapsible Dog Crates
The Revol Dog Crate is Stylish and Safer
Dog-Hitching Campsite Harnesses
Dog-Hitching Campsite Harnesses
The Ruffwear 'Knot-a-Hitch' Keeps Pets in One Designated Area
Canine-Considering Dating Apps
Canine-Considering Dating Apps
The 'Dig' App Helps You Date People Who Own Specific Kinds of Dogs
Contemporary Slender Houses
Contemporary Slender Houses
Estúdio BRA Arquitetura Design a Stylish House for a Young Couple
Inclusive Emoji Collections
Inclusive Emoji Collections
Apple's 2018 Emoji Collection Features 13 Accessibility-Focused Icons
Probiotic Dog Supplements
Probiotic Dog Supplements
Fidobiotics Offers a Human-Grade Powder with Probiotics for Dogs
play_circle_filled Inclusive Cosmetic Commercials
Inclusive Cosmetic Commercials
FENTY Beauty's Ad is Sassy and Supportive of the LGBTQ+ Community
Super-Tall Financial Towers
Super-Tall Financial Towers
The Ping An Finance Center is the Fourth-Tallest Building in the World
play_circle_filled Child-Focused VR Games
Child-Focused VR Games
'Stunt Corgi VR' Gives Players Control Over Cute Furry Companions
Unretouched Skincare Campaigns
Unretouched Skincare Campaigns
Babor and the All Woman Project Promote a Healthy Body Image
play_circle_filled VR Retirement Announcements
VR Retirement Announcements
Elton John's Yellow Brick Road Tour is Anticipated With a VR Video
Motion Sickness-Preventing Devices
Motion Sickness-Preventing Devices
This VR Immersion Add-On Stops the Wearer From Feeling Nauseaus
Constructivist-Inspired Towers
Constructivist-Inspired Towers
The MVRDV Building 'Silhouette' is a Modern Multi-Use Tower Block
VR-Streaming Olympic Events
VR-Streaming Olympic Events
NBC and Intel Will Stream 2018 Winter Olympic Events on NBC Sports VR
VR Media Platforms
VR Media Platforms
'Plex VR' Creates a VR Viewing Environment for 3D and 360-Degree Videos
VR Tank Video Games
VR Tank Video Games
'World of Tanks VR' is in Development and Will Use Location-Based VR
VR-Assisted Sports Training
VR-Assisted Sports Training
The US Ski and Snowboard Team is Using VR to Prepare for Future Events
play_circle_filled Dorm Life Commercials
Dorm Life Commercials
IKEA USA Released a Commercial in a College Dorm Setting
play_circle_filled Prideful Furniture Campaigns
Prideful Furniture Campaigns
West Elm's New Commercial Encourages Consumers to Get 'House Proud'
play_circle_filled Forward-Thinking Furniture Ads
Forward-Thinking Furniture Ads
IKEA's Wonderful World Commercial Shows the Diversity of Canada
play_circle_filled Musical Decor Commercials
Musical Decor Commercials
Value City's 'Boss of the Bedroom' was Choreographed by Mandy Moore
play_circle_filled Dancing Decor Deal Commercials
Dancing Decor Deal Commercials
Wayfair's 'I Can't Explain It' Ad Shows People Shaking for Savings
play_circle_filled Personified Package Ads
Personified Package Ads
The Amazon 'Give' Holiday Commercial Features Boxes That Sing Cheerily
Customer Service Ad Campaigns
Customer Service Ad Campaigns
Zappos' New Ads Turn True Consumer Stories into Commercials
Crabby Ecology Centers
Crabby Ecology Centers
The Ecology Center on Yangcheng Lake is Inspired by the Lake's Top Delicacy