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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,378 more

BTS Marketing

Brands showcase behind-the-scenes footage for more authentic marketing strategies

Implications - As consumer desire for authenticity grows, brands are swapping over-the-top aesthetics and grandiose budgets for more authentic, behind-the-scenes footage. Offering up exclusive content, brands are giving them a director’s point of view of how a campaign was made and the brand’s intended message to the consumer. Often more raw and emotional in nature, BTS footage represents a desire for real, unedited content, something that consumers are looking for no matter what platform or medium a brand may be communicating on.
Workshop Question - How can your brand be more open and transparent with your consumers? Are there elements of your internal processes and manufacturing that you could showcase?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
51,663 Total Clicks
Date Range:
Nov 17 — Aug 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

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