Dutch architecture company MVRDV created a 78 meter tall, multi-use tower block. The complex features luxury apartments, office spaces, a sports utility space, a green rooftop terrace and a grocery store in the basement.
Using a modern modular system, the tower was created to feature a red distinctive facade, with a sloping roof contrasting it from surrounding buildings. Located in the center of downtown Moscow, 'Silhouette' was made in collaboration with the ministry of agriculture to create a 'gateway into Moscow.'
This new multi-use tower is the first building to combine work and living in the area, creating a space for the community to come together and appreciate the fine architecture, modern amenities, and to be in walking distance to the city center.
Key Themes Behind This Trend
- Multi-use Tower Blocks
- The construction of multi-use tower blocks, combining residential, commercial, and recreational spaces, is a disruptive innovation opportunity in the real estate industry.
- Modular Building Systems
- The use of modern modular building systems presents a disruptive innovation opportunity for the construction industry, allowing for efficient and customizable construction projects.
- Urban Redevelopment and Integration
- The integration of modern, architecturally distinct buildings into existing urban landscapes can lead to disruptive innovation opportunities in urban planning and design.
Where This Applies
- Real Estate
- The real estate industry has the opportunity to explore and invest in multi-use tower blocks that cater to the evolving needs of communities and create unique living and working environments.
- Construction
- The construction industry can capitalize on the use of modular building systems to streamline the construction process, reduce costs, and enhance sustainability in building projects.
- Urban Planning and Design
- Urban planners and designers have the chance to leverage unique and visually striking buildings to transform and enhance urban landscapes, creating vibrant and integrated city centers.
