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Dove's Marketing Materials Will Feature a 'No Digital Distortion Mark'

 - Jun 29, 2018
References: dove & psfk
A tiny symbol dubbed the 'No Digital Distortion Mark' serves as Dove's latest contribution to ensuring a more transparent and realistic beauty standard.

This small symbol has been placed on its marketing materials, serving as a reminder that the images seen in the promotional material have not been digitally altered in any way. This move serves as an extension of the brand's "Real Beauty Pledge" which was created in response to an increasing demand for brands to contribute to promoting realistic beauty standards.

Starting in January of next year, consumers can expect to see this tiny symbol on Dove's products, serving as a reminder that the brand is fully dedicated to the needs of its consumers.