Super-Tall Financial Towers

The Ping An Finance Center is the Fourth-Tallest Building in the World

The Ping An Financial Center has recently completed construction and opened to the public, making it the fourth-tallest building in the world officially. Located in the Futian business district in Shenzhen, China, the building rises a neck-aching 599 meters, with 100 floors that hold offices for Ping An's 15,500 employees.

Though it's technically an office building, the Ping An Financial Center's sheer size makes it an attraction for tourists as well. The building has an observation deck at the very apex, which the architects expect to draw as many as 9,000 visitors daily (which adds up to 3.2 million visitors annually.)

Not only is the building architecturally interesting thanks to its tapered form and elegant chevrons, but it's also something of an engineering marvel. Though Shenzhen is wet and stormy, which would make any super-tall building a lightning risk, the Ping An Financial Center uses stainless steel piers that deter electricity.

Super Tall Buildings
Design and construct more structures exceeding 500 meters in height to meet architectural and engineering challenges.
Tourism-meets-office
Incorporate observation decks into buildings to increase tourism revenue and brand recognition.
Lightning-proof Buildings
Research and develop alternative materials to traditional building materials to create buildings that are resistant to lightning risks.

Sectors Adopting This

Architecture and Engineering
Architects and engineers have to design taller buildings that can withstand natural disasters, and innovative materials to minimize electricity risks from lightning strikes.
Tourism and Hospitality
Tourism-dependent industries can capitalize on building observation decks to create memorable experiences for visitors, attract more tourism, and generate more revenue.
Construction and Building Materials
The companies and researchers within this industry have an opportunity to develop groundbreaking technologies and alternative materials, such as stainless steel piers, that will allow for the construction of more resilient and durable buildings.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 56%
Activity 35%
Freshness 8%

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