Commercials Trend Clusters

Startups are combining multiple artificial intelligence (AI)-based services into comprehensive platforms that generate custom advertisements. These use image, video, and text-generation to create entire marketing campaigns, streamlining the process for clients, and saving on time and budget.

Megatrends

Artificial IntelligenceCo-creationCurationSimplicity

Gen Z-focused brands are launching menstruation-inspired products and campaigns that uplift and empower women, aiming to destigmatize menstruation through wholesome branding and marketing. This helps younger women take more pride in their bodies and not resent the menstruation process.

Megatrends

AuthenticityMany to Many

Streamers are experimenting with Connected TV technology (CTV), which leverages QR codes, content overlays, and second-screen prompts to allow viewers to instantaneously shop the products that they see on screen. This includes products seen in commercials as well as those featured in actual shows.

Megatrends

Simplicity

Many consumers are wary of accepting the vaccine, and brands and governments are addressing misinformation and hesitation by reminding society that there is hope for a COVID-free future and a return to "normal."

Megatrends

AuthenticityTribalism

Mobile platforms are making it increasingly easy to place and manage ads through new tools and self-service systems. This empowers organizations to create high-level content, without the need to spend significant resources producing an ad.

Megatrends

Many to ManySimplicity

In light of media production shutting or slowing down in the midst of the COVID-19 pandemic, brands are creating commercials filmed at-home--sometimes by the same technology that people use day-to-day for meetings and to keep in touch with friends.

Megatrends

Authenticity

Brands and organizations looking to signify a commitment to diversity are doing so with marketing campaigns that have an unexpectedly light and sometimes even sarcastic tone to them.

Megatrends

Authenticity

As major brands look to position themselves as allies for Latinx (the gender-neutral pronoun for those of Latin American identification) consumers in the US, their ads aim to show a nuanced understanding of the complex experiences had by this group.

Megatrends

AuthenticityTribalism

As consumer desire for authenticity grows, brands are swapping over-the-top aesthetics and grandiose budgets for more authentic, behind-the-scenes footage.

Megatrends

AuthenticityExperienceMultisensation