Brands release commercials filmed at home during the COVID-19 pandemic
Trend - In light of media production shutting or slowing down in the midst of the COVID-19 pandemic, brands are creating commercials filmed at-home--sometimes by the same technology that people use day-to-day for meetings and to keep in touch with friends. These commercials signal authenticity to the customers these brands are targeting.
Insight - Now that consumers around the world are dealing with severe disruptions to their lives, including economic hardship, brand messaging doesn't resonate in the same way it once did. Though consumers are relying on some businesses more than ever--like those in food service and entertainment industries--others are no longer top of mind as people try to get through their day-to-day. Authentic brand messaging can change this somewhat, as consumers are drawn to companies that don't take lightly the crises they're currently facing, and their role in helping.
Insight - Now that consumers around the world are dealing with severe disruptions to their lives, including economic hardship, brand messaging doesn't resonate in the same way it once did. Though consumers are relying on some businesses more than ever--like those in food service and entertainment industries--others are no longer top of mind as people try to get through their day-to-day. Authentic brand messaging can change this somewhat, as consumers are drawn to companies that don't take lightly the crises they're currently facing, and their role in helping.
Workshop Question - How is your brand offering authentic messaging to its customers?
Trend Themes
1. At-home Ad Filming - Brands are creating commercials filmed entirely at-home using technology already available, signaling authenticity and relatability during the pandemic.
2. Self-filmed Commercials - Brands are resorting to filming commercials using Zoom and mobile phones, creating a new narrative and driving customer engagement.
3. Relatable Campaigns - Brands are launching campaigns that reflect the reality of life during the pandemic, targeting consumers who are seeking comfort and support during uncertain times.
Industry Implications
1. Ad Industry - The ad industry is changing and pivoting during the pandemic, resulting in the creation of entirely self-filmed commercials using cost-effective technology.
2. Food and Beverage Industry - From self-filmed advertisements to relatable campaigns, the food and beverage industry is adapting to new consumer needs during the pandemic.
3. Mental Health Industry - Mental health charities and organizations are partnering with brands to promote and support mental well-being during the pandemic, creating new opportunities for outreach and advocacy.
4 Featured, 33 Examples:
98,141 Total Clicks
Date Range:
Apr 20 — May 20
Trending:
Average
Consumer Insight Topics:
