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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,562 more

At-Home Ad

Brands release commercials filmed at home during the COVID-19 pandemic

Trend - In light of media production shutting or slowing down in the midst of the COVID-19 pandemic, brands are creating commercials filmed at-home--sometimes by the same technology that people use day-to-day for meetings and to keep in touch with friends. These commercials signal authenticity to the customers these brands are targeting.

Insight - Now that consumers around the world are dealing with severe disruptions to their lives, including economic hardship, brand messaging doesn't resonate in the same way it once did. Though consumers are relying on some businesses more than ever--like those in food service and entertainment industries--others are no longer top of mind as people try to get through their day-to-day. Authentic brand messaging can change this somewhat, as consumers are drawn to companies that don't take lightly the crises they're currently facing, and their role in helping.
Workshop Question - How is your brand offering authentic messaging to its customers?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
23,043 Total Clicks
Date Range:
Apr 20 — May 20
Trending:
Fresh and Mild
Consumer Insight Topics:

Featured Examples

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