There are significantly fewer cars on the roads these days, as people are only venturing out to work, the grocery store or the pharmacy if absolutely necessary and this Honda car commercial was fittingly written, directed and edited entirely from home to reflect the current times. Dubai's Memac Ogilvy helped to create the 35-second ad spot, stating: "One sector that is being affected is automotive. Brands are investing less on traditional advertising, while some are going completely dark. That is why we felt that automotive brands should adapt as soon as possible."
In the ad, viewers can see shots of carpet, windows and the legs of furniture, as well as the 2020 Honda Civic as a to-scale miniature toy car that's racing around a living room space.