DivaCup Partners with Ralph to Curate a Playlist for Periods
Grace Mahas — November 3, 2021 — Marketing
References: open.spotify
DivaCup®, the leading brand in menstrual cups, recently partnered with Canadian pop singer Ralph to launch a playlist for periods. The new campaign is dubbed 'FREEDOM. PERIOD.' was created with the intention to celebrate the freedom and potency of the female body.
"I believe in freedom. Freedom to play, freedom to bleed, freedom to choose, and the freedom to make music, spread joy and perform. I hope this playlist helps people who menstruate feel all those things, because blood is power, and we are all so powerful," said Ralph about creating the playlist.
The campaign is a first for DivaCup, which is overhauling its 20+-year-old brand to reflect the brand’s new identity as the go-to menstrual cup trusted by women.
Image Credit: Shutterstock
"I believe in freedom. Freedom to play, freedom to bleed, freedom to choose, and the freedom to make music, spread joy and perform. I hope this playlist helps people who menstruate feel all those things, because blood is power, and we are all so powerful," said Ralph about creating the playlist.
The campaign is a first for DivaCup, which is overhauling its 20+-year-old brand to reflect the brand’s new identity as the go-to menstrual cup trusted by women.
Image Credit: Shutterstock
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