Despite reassurance from the greatest scientific and medical minds, a portion of the global population is uncomfortable with the now-approved COVID-19 vaccines -- this heartfelt vaccine ad spot from Mischief doubles as a PSA, working to remind the viewer what the pandemic has taken from us, and what we have to look forward to.
Each ad is about 15 seconds, and features a simple moment that can be experienced in a post-pandemic world. Some of these moments include a tearful embrace, an in-person pregnancy announcement, or a grandchild and grandfather meeting for the first time. Each ad ends with the question, "why will you get vaccinated?" Equal parts relatable and emotional, each of the clips reminds consumers what we have to look forward to.
Image Credit: Pfizer / BioNTech