Category
Lifestyle
Assisted Choices
Trend cluster
Category
Self-Service
Ads
Platforms are making it easier to create and manage mobile ads.
3.3
Trend score
Trend
What is the Self-Service Ads trend?
Self-Service Ads: Mobile platforms are making it increasingly easy to place and manage ads through new tools and self-service systems. This empowers organizations to create high-level content, without the need to spend significant resources producing an ad. The B2B solution allows more companies to advertise to large numbers of viewers.
Insight
The consumer insight behind the Self-Service Ads trend
Companies are looking for cost-effective ways to get their products in front of a high number of consumers. This is especially important for small businesses who may not be able to allocate a lot of resources into advertising. As a result these organizations continue to look for functional advertised solutions, that are offered at a reduced cost.
Trend themes
Themes within the Self-Service Ads trend
Three behaviours holding the trend together01
Self-Service Ad Platforms
Providing self-service ad platforms can help organizations to expand their reach by making advertisement more accessible and cost-effective.
02
AI-Powered Social Media Ad Management
AI-powered social media ad management can help marketers to streamline their ad campaigns by analyzing platform performance and optimizing spending.
03
Mobile Third-Party Advertising Tests
Third-party ad testing can help social media platforms to expand their advertising presence and generate more revenue.
Industry implications
What the Self-Service Ads trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
Self-service ad platforms, ad management tools, and third-party advertising tests are all innovations that can disrupt the marketing and advertising industry.
For
E-commerce and Retail
Innovations in self-service ad platforms and ad management tools can provide e-commerce and retail businesses with new ways to connect with consumers and sell products.
For
Social Media and Technology
Mobile third-party advertising tests and AI-powered ad management are examples of how social media and technology companies can drive innovation in the advertising industry.
Workshop question
How can your organization benefit from increased visibility with younger consumers?
Trend signals
Trend signals for Self-Service Ads
Trend score 3.3 out of 10, from popularity 52%, activity 40%, freshness 9%.
Popularity52%
Activity40%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Self-Service Ads trend
5 featured examples from Aug 6, 2019 to Apr 29, 2020CategoryMarketing
AI-Powered Social Media Ad Management
Sprinklr Added TikTok to Its Customer Experience Platform
Sprinklr's platform shows potential for the digital marketing industry by offering a comprehensive and convenient solution for social media campaign management.
CategoryTech
Video Platform Advertising Partnerships
TikTok Singed an Advertising Deal with the Trade Desk
Developing innovative advertising technologies and platforms can help businesses capitalize on the growing demand for ad inventory on popular social media platforms.
CategoryTech
Accessible Social Media Advertising
Snapchat Has Created an Instant Tool for Vertical Ads
The introduction of Snapchat's Instant Create tool highlights a disruptive innovation in social media advertising, allowing businesses to easily create vertical ads, enhancing tar…
CategoryBusiness
Self Service Ad Platforms
The Walmart Media Group Will Launch a Self Service Ad Business in 2020
By offering self-serve ad platforms, retail companies can increase revenue and enhance their digital advertising capabilities.
CategoryTech
Mobile Third-Party Advertising Tests
Snapchat is Testing Audience Network Advertisements
Snapchat's audience network testing opens up new possibilities and challenges for the mobile advertising industry.
