A group of health experts, scientists, and communicators are banding together to help stop the spread of misinformation in relation to the COVID-19 vaccine in a new campaign called Science Up First. The digital awareness and engagement campaign will debunk false claims with best-in-class and science-based content.
"Misinformation is a dire, imminent threat to the lives of all Canadians and is proven to be one of the factors fueling COVID-19 infections, and dissuading Canadians from getting vaccinated," says Timothy Caulfield, Canadian Research Chair in Health Law & Policy, University of Alberta. "The #ScienceUpFirst initiative seeks to help fill an urgent need to beat back misinformation with the truth, and save lives."
The Science Up First campaign follows a proven guideline that tackles the spread of misinformation and will have content shared in multiple languages across various platforms.
Image Credit: Science Up First