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Shoppable TV

Streamers introduce interactive ads to shorten the gap between content and checkout

Trend - Streamers are experimenting with Connected TV technology (CTV), which leverages QR codes, content overlays, and second-screen prompts to allow viewers to instantaneously shop the products that they see on screen. This includes products seen in commercials as well as those featured in actual shows.

Insight - Across industries, e-commerce integrations are becoming the norm, making efficient online shopping near ubiquitous. Not surprisingly, consumers now expect similarly streamlined solutions within the TV space. In particular, those that enable them to own the products that they see on screen and do so in as little time as possible. As a result, streamers are introducing interactive ads that cater to consumer expectations while also offering brands a low-funnel marketing tactic for driving conversions.
Workshop Question - How could your brand take advantage of innovative advertising tactics, like those introduced by Connected TV technology?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 32 Examples:
17,387 Total Clicks
Date Range:
Nov 21 — Jul 22
Trending:
This Year and Average

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