Category
Business
Ritual Sampling
Trend cluster
Category
Esports
NFTs
Esports organizations are using NFTs to drive consumer engagement.
3.5
Trend score
What's Happening
What is the Esports NFTs trend?
Esports NFTs: Established and emerging esports entertainment companies are using blockchain technology to better engage consumers and fans. The companies utilize NFT collections to offer exclusive experiences, such as invite-only parties, NFT-holder lounges, and conferences where the organizations listen to their most dedicated fans. This aims to increase engagement while rewarding dedicated communities.
Insight
The consumer insight behind the Esports NFTs trend
Consumers in the realm of esports are often loyal to certain teams, companies, or brands. As a result of this, fans are seeking new ways to immerse themselves in the world of esports and support their favorite entities beyond viewing tournaments and wearing branded apparel. Leveraging blockchain technology provides these very opportunities to interested consumers.
Trend themes
Themes within the Esports NFTs trend
Three behaviours holding the trend together01
Esports NFTs
Esports organizations are leveraging NFTs to increase engagement with consumers and fans.
02
Blockchain Loyalty Programs
Companies are launching blockchain-based loyalty programs providing exclusive experiences to their customers.
03
Engagement-Based Esports Partnerships
Esports organizations are partnering with fan engagement startups to bolster fan bases and offer fans exclusive digital collectibles.
Industry implications
What the Esports NFTs trend means for industry
Where the trend changes the playbookFor
Esports
Esports organizations use emerging technologies to expand their reach and engage with audiences on a deeper level.
For
Blockchain
Blockchain technology is being used to create unique and engaging experiences for consumers and fans alike.
For
Marketing
Marketing specialists partner with esports organizations to devise strategies to maintain players' loyalty and increase followership.
Workshop question
How could your brand utilize NFT technology to reward and engage consumers?
Trend signals
Trend signals for Esports NFTs
Trend score 3.5 out of 10, from popularity 55%, activity 38%, freshness 12%.
Popularity55%
Activity38%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Esports NFTs trend
5 featured examples from Feb 1 to Jul 21, 2022CategoryTech
NFT Esports Platforms
GameSquare and ARterra Have Announced an Official Collaboration
Esports organizations will continue to explore innovative partnerships with NFT platforms to leverage blockchain technology in their gaming products and services.
CategoryTech
Mobile Game NFT Partnerships
Talon Esports Partnered with Yesports to Create a Series of NFTs
As demonstrated by Talon Esports and Yesports, partnerships in the gaming industry can create unique NFT experiences that engage and educate fans, presenting innovation opportunit…
CategoryTech
Blockchain Loyalty Programs
'Fnatic' Launched a Blockchain-Based Membership System
Esports organizations can use blockchain loyalty programs to increase fan engagement and foster community building.
CategoryTech
Engagement-Based Esports Partnerships
GodLike Esports Announces a Partnership with STAN
Esports organizations can partner with fan engagement startups and invest in non-NFT digital collectibles to differentiate themselves and increase fan loyalty.
CategoryTech
United Kingdom Esports NFTs
LDN UTD and ARterra Labs are Releasing an Engaging NFT Collection
Esports organizations are partnering with blockchain platforms and releasing engaging NFT collections to drive fan engagement, presenting opportunities for revenue diversification…
