Mineral sunscreens are offered in lightweight, "milky" formulas
Trend - Mineral sunscreens are better for the environment than chemical options, but they tend to have heavy formulations that can be heavy for certain skin types, and can also leave a white cast. Now, brands are reformulating mineral sunscreens so they have a lightweight, fluid texture on the skin.
Insight - "Prevention" is a major focus of today's skincare customers--with Gen Z and Millennial consumers in-particular using products that help reduce their chances of skin damage in the future. The popularity of preventative skincare has created plenty of choice in this space--with consumers searching for the most innovative formulas that are most convenient for their lifestyles.
Insight - "Prevention" is a major focus of today's skincare customers--with Gen Z and Millennial consumers in-particular using products that help reduce their chances of skin damage in the future. The popularity of preventative skincare has created plenty of choice in this space--with consumers searching for the most innovative formulas that are most convenient for their lifestyles.
Workshop Question - How is your brand adapting to generational trends in its industry?
Trend Themes
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Lightweight Mineral Sunscreens — Trend towards mineral sunscreens that are light in texture to prevent future skin damage has led to innovation in the space.
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Eco-friendly Mineral Sunscreens — Growing concern around environmental impact is driving innovation in the mineral sunscreen space towards formulas that are reef-safe and vegan, and packaging that is environmentally conscious.
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Easy-to-apply Kids Mineral Sunblocks — Ease-of-use and gentleness on sensitive skin is driving innovation in the mineral sunscreen space when it comes to kids' products.
Industry Implications
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Personal Care Industry — Innovation in mineral sunscreen textures, eco-friendliness, and specialty products is of interest to the personal care industry.
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Outdoor Recreation Industry — Brands that offer high-performance, water-resistant mineral sunscreens are well-suited to the needs of the outdoor recreation industry, which prioritizes sun protection for active individuals.
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Eco-friendly Packaging Industry — Companies producing environmentally-friendly sunscreen packaging are situated to capitalize on the growing trend towards sustainable products.
