Category
Fashion
Engineered Layers
Trend cluster
Category
Lightweight
Protection
Mineral sunscreens are offered in lightweight, "milky" formulas.
4.4
Trend score
Trend
What is the Lightweight Protection trend?
Lightweight Protection: Mineral sunscreens are better for the environment than chemical options, but they tend to have heavy formulations that can be heavy for certain skin types, and can also leave a white cast. Now, brands are reformulating mineral sunscreens so they have a lightweight, fluid texture on the skin.
Insight
The consumer insight behind the Lightweight Protection trend
"Prevention" is a major focus of today's skincare customers--with Gen Z and Millennial consumers in-particular using products that help reduce their chances of skin damage in the future. The popularity of preventative skincare has created plenty of choice in this space--with consumers searching for the most innovative formulas that are most convenient for their lifestyles.
Trend themes
Themes within the Lightweight Protection trend
Three behaviours holding the trend together01
Lightweight Mineral Sunscreens
Trend towards mineral sunscreens that are light in texture to prevent future skin damage has led to innovation in the space.
02
Eco-Friendly Mineral Sunscreens
Growing concern around environmental impact is driving innovation in the mineral sunscreen space towards formulas that are reef-safe and vegan, and packaging that is environmentally conscious.
03
Easy-to-Apply Kids Mineral Sunblocks
Ease-of-use and gentleness on sensitive skin is driving innovation in the mineral sunscreen space when it comes to kids' products.
Industry implications
What the Lightweight Protection trend means for industry
Where the trend changes the playbookFor
Personal Care Industry
Innovation in mineral sunscreen textures, eco-friendliness, and specialty products is of interest to the personal care industry.
For
Outdoor Recreation Industry
Brands that offer high-performance, water-resistant mineral sunscreens are well-suited to the needs of the outdoor recreation industry, which prioritizes sun protection for active individuals.
For
Eco-Friendly Packaging Industry
Companies producing environmentally-friendly sunscreen packaging are situated to capitalize on the growing trend towards sustainable products.
Workshop question
How is your brand adapting to generational trends in its industry?
Trend signals
Trend signals for Lightweight Protection
Trend score 4.4 out of 10, from popularity 64%, activity 54%, freshness 13%.
Popularity64%
Activity54%
Freshness13%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Lightweight Protection trend
6 featured examples from Sep 17, 2020 to Sep 13, 2022CategoryFashion
Illuminating Mineral Sunscreens
This Two-in-One SPF Provides a Lightweight Daily Glow
Opportunities for brands to develop more innovative and multi-functional sunscreen products that balance sun protection with skin and environmental health.
CategoryFashion
Mineral Milky Sunscreens
Summer Fridays' ShadeDrops are Vegan, Hydrating, and Reef-Safe
Incorporating sustainable and eco-friendly practices to create cruelty-free, vegan, and reef-safe skincare products.
CategoryFashion
Invisible 100% Mineral Sunscreens
The 'Invisible Lightweight Daily Face Sunscreen' Hydrates Skin
The beauty and skincare industry can explore the opportunity of creating clean beauty sunscreens that are safe and effective.
CategoryFashion
Milky Mineral Sunscreens
Josie Maran's Get Even Sun Milk SPF 33 Was Inspired by Sun-Loving Plants
The beauty industry can incorporate superfruit ingredients and lightweight textures into a range of skincare and makeup products.
CategoryEco
Eco-Conscious Mineral Sunscreens
Stream2Sea's Sunscreens Boasts EcoSafe Zinc™ & WetBoost™ Tech
Companies in the skincare industry can explore the trend towards natural and eco-friendly ingredients, as well as cruelty-free and vegan products, to develop new offerings that al…
CategoryMarketing
Easy-to-Apply Kids Mineral Sunblocks
The Babygenics Mineral Sunscreen Range Debuted Two Products
The skincare industry can benefit from producing easy-to-apply mineral sunblock products for kids.
