Category
Fashion
Scaled Restraint
Trend cluster
Category
Alt
Retinol
Retinol formulations are no longer specific to oils and serums.
3.8
Trend score
Trend
What is the Alt Retinol trend?
Alt Retinol: Retinol is being adapted into new formulations that enhance product experience, delivery, and/or ease-of-use. These new formulations include everything from retinol-based powders to solid balms.
Insight
The consumer insight behind the Alt Retinol trend
The skincare industry's growth means that consumers have a lot of choices between products. This process can be overwhelming for even the most skincare-acquainted consumers, and so purchase decisions are often made based not just on ingredients and quality, but on new and interesting product experiences.
Trend themes
Themes within the Alt Retinol trend
Three behaviours holding the trend together01
New Retinol Formulations
Skincare companies are adapting Retinol into new formulations, from powders to balms, to enhance product experience, delivery, and ease-of-use.
02
Convenient Retinol Delivery
Skincare brands are introducing convenient and portable retinol delivery methods such as pads and sticks.
03
Self-Activated Retinol Powders
Skincare companies are now offering fresh, clinical-grade self-activated retinol powders for targeted, high-functioning skin results.
Industry implications
What the Alt Retinol trend means for industry
Where the trend changes the playbookFor
Skincare Industry
The skincare industry is booming and presents an opportunity for companies to innovate with new formulations and delivery methods to enhance the product experience and gain a competitive advantage.
For
Anti-Aging Industry
The anti-aging industry can benefit from the convenience and efficacy of new retinol delivery methods to cater to consumers looking for targeted and high-functioning products.
For
Travel Industry
The convenience of retinol delivery methods such as portable balms and sticks can cater to the on-the-go lifestyle of travelers, presenting an opportunity for collaboration between skincare and travel companies.
Workshop question
How could your brand create a more distinct product experience?
Trend signals
Trend signals for Alt Retinol
Trend score 3.8 out of 10, from popularity 66%, activity 36%, freshness 12%.
Popularity66%
Activity36%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Alt Retinol trend
4 featured examples from Feb 4, 2021 to Jul 14, 2022CategoryFashion
Self-Activated Retinol Powders
Exponent Beauty's Time Rewind Retinol Powder is Clinical-Grade
The skincare industry can explore the development of more innovative self-activated products to address the issue of ingredient degradation and enhance product efficacy.
CategoryFashion
Retinol-Based Anti-Aging Sticks
Peace Out Debuted its Retinol Face Stick at Sephora
Beauty brands should consider developing and marketing more innovative, natural, and portable anti-aging skincare solutions to appeal to consumers who increasingly prioritize conv…
CategoryFashion
Ginger Root Retinol Pads
Private Practice's Retinol Pads Help to Reverse the Signs of Aging
The skincare industry can benefit from incorporating natural ingredients into retinol products to cater to consumers looking for more holistic solutions.
CategoryFashion
Rejuvenating Solid Skincare Balms
SBTRCT's Rejuvenating Night Balm is the First Solid Retinoid
Skincare companies have the opportunity to develop new, innovative solid balms that offer the high performance of retinol with minimal irritation to attract consumers looking for…
