Retinol formulations are no longer specific to oils and serums
Trend - Retinol is being adapted into new formulations that enhance product experience, delivery, and/or ease-of-use. These new formulations include everything from retinol-based powders to solid balms.
Insight - The skincare industry's growth means that consumers have a lot of choices between products. This process can be overwhelming for even the most skincare-acquainted consumers, and so purchase decisions are often made based not just on ingredients and quality, but on new and interesting product experiences.
Insight - The skincare industry's growth means that consumers have a lot of choices between products. This process can be overwhelming for even the most skincare-acquainted consumers, and so purchase decisions are often made based not just on ingredients and quality, but on new and interesting product experiences.
Workshop Question - How could your brand create a more distinct product experience?
Trend Themes
1. New Retinol Formulations - Skincare companies are adapting Retinol into new formulations, from powders to balms, to enhance product experience, delivery, and ease-of-use.
2. Convenient Retinol Delivery - Skincare brands are introducing convenient and portable retinol delivery methods such as pads and sticks.
3. Self-activated Retinol Powders - Skincare companies are now offering fresh, clinical-grade self-activated retinol powders for targeted, high-functioning skin results.
Industry Implications
1. Skincare Industry - The skincare industry is booming and presents an opportunity for companies to innovate with new formulations and delivery methods to enhance the product experience and gain a competitive advantage.
2. Anti-aging Industry - The anti-aging industry can benefit from the convenience and efficacy of new retinol delivery methods to cater to consumers looking for targeted and high-functioning products.
3. Travel Industry - The convenience of retinol delivery methods such as portable balms and sticks can cater to the on-the-go lifestyle of travelers, presenting an opportunity for collaboration between skincare and travel companies.
