Retinol formulations are no longer specific to oils and serums
Trend - Retinol is being adapted into new formulations that enhance product experience, delivery, and/or ease-of-use. These new formulations include everything from retinol-based powders to solid balms.
Insight - The skincare industry's growth means that consumers have a lot of choices between products. This process can be overwhelming for even the most skincare-acquainted consumers, and so purchase decisions are often made based not just on ingredients and quality, but on new and interesting product experiences.
Insight - The skincare industry's growth means that consumers have a lot of choices between products. This process can be overwhelming for even the most skincare-acquainted consumers, and so purchase decisions are often made based not just on ingredients and quality, but on new and interesting product experiences.
Workshop Question - How could your brand create a more distinct product experience?
Trend Themes
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New Retinol Formulations — Skincare companies are adapting Retinol into new formulations, from powders to balms, to enhance product experience, delivery, and ease-of-use.
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Convenient Retinol Delivery — Skincare brands are introducing convenient and portable retinol delivery methods such as pads and sticks.
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Self-activated Retinol Powders — Skincare companies are now offering fresh, clinical-grade self-activated retinol powders for targeted, high-functioning skin results.
Industry Implications
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Skincare Industry — The skincare industry is booming and presents an opportunity for companies to innovate with new formulations and delivery methods to enhance the product experience and gain a competitive advantage.
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Anti-aging Industry — The anti-aging industry can benefit from the convenience and efficacy of new retinol delivery methods to cater to consumers looking for targeted and high-functioning products.
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Travel Industry — The convenience of retinol delivery methods such as portable balms and sticks can cater to the on-the-go lifestyle of travelers, presenting an opportunity for collaboration between skincare and travel companies.
