Truffles add an element of luxury to traditional cheeses
Trend - Truffles are a popular food at the moment, with restaurants incorporating truffles or truffle oils into a wide variety of dishes. Now, they're also being infused into various types of cheeses to make their flavors more earthy and decadent.
Insight - Among self-proclaimed "foodie" consumers, on-trend ingredients are often made popular for their image, exclusivity, and/or uniqueness of flavor. These buzzy ingredients are then incorporated into consumers' diets as novelty additions that are eaten as a form of indulgence.
Insight - Among self-proclaimed "foodie" consumers, on-trend ingredients are often made popular for their image, exclusivity, and/or uniqueness of flavor. These buzzy ingredients are then incorporated into consumers' diets as novelty additions that are eaten as a form of indulgence.
Workshop Question - How could your brand expand its offerings around an on-trend product, service or ingredient?
Trend Themes
1. Truffle Infused Cheeses - Incorporating truffle flavor in different types of cheese to create luxurious variants.
2. Novelty Food Ingredients for Indulgence - Foodies' craving for on-trend ingredients as a form of indulgence.
3. Infused Cheese From Local Milk - Using fresh, locally sourced milk for cheese infusions.
Industry Implications
1. Food and Beverage - The incorporation of trendy and luxurious ingredients in food and beverages.
2. Dairy - Innovative cheese making techniques and flavor combinations.
3. Specialty Foods - Offering unique, exclusive, and indulgent food products for foodies.
