Category
Lifestyle
Assisted Choices
Trend cluster
Category
Immersive
Therapy
Virtual reality-based therapy experiences offer immersive treatments.
4.4
Trend score
Trend
What is the Immersive Therapy trend?
Immersive Therapy: Virtual reality's purposes extend far beyond gaming and recreation--and the technology is now being used to create immersive therapy treatments. These treatments offer visual and other sensory immersions that help guide people through stress, phobias, or other mental health concerns.
Insight
The consumer insight behind the Immersive Therapy trend
The use of technology to aid in the physical and mental wellbeing of consumers has become increasingly popular. In-particular, the lack of accessibility of more traditional mental health services has made consumers more open to alternatives that they might find easier to integrate into their routines and budgets.
Trend themes
Themes within the Immersive Therapy trend
Three behaviours holding the trend together01
Virtual reality-based therapy
The use of immersive VR experiences in therapy has become increasingly popular as consumers seek alternatives to traditional mental health services.
02
Scent-enabled VR therapy
Using technology to trigger scents during VR experiences has become a useful tool for clinicians conducting cognitive and behavioral therapy practices.
03
VR-powered therapy tools
The use of VR-powered technologies has enabled the development of interactive and accessible therapy sessions for patients with mental health conditions such as phobias, PTSD and anxiety.
Industry implications
What the Immersive Therapy trend means for industry
Where the trend changes the playbookFor
Healthcare Technology
The healthcare industry can capitalize on the use of immersive VR experiences to provide patients with accessible and interactive therapy solutions.
For
Mental Health Services
The mental health industry can offer scent-enabled VR experiences as a useful cognitive and behavioral therapy tool to deepen immersion in VR experiences while promoting relaxation and stress management.
For
Wellness Apps
The wellness industry can leverage VR technology to create meditation apps, using interactive breathing exercises and psychedelic experiences to help people cope with stress and anxiety.
Workshop question
How could your brand create more distinct experiences around its product/service?
Trend signals
Trend signals for Immersive Therapy
Trend score 4.4 out of 10, from popularity 71%, activity 48%, freshness 14%.
Popularity71%
Activity48%
Freshness14%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Immersive Therapy trend
7 featured examples from Jun 25, 2021 to Dec 22, 2022CategoryTech
Scent-Enabled VR Therapy
Ketamine One Partners with OVR to Diversify Mental Health Offerings
Opportunities for mental health clinics, hospitals, and private practices to expand their offerings with VR-based treatments that leverage the benefits of olfactory stimulation an…
CategoryLifestyle
Healing VR Experiences
St Giles Hospice Immerses Hospice Patients in Soothing Environments
Healthcare technology companies can benefit from developing virtual reality therapy products for patients in hospitals and hospice care settings.
CategoryLifestyle
VR-Powered ADHD Games
This VR Eye-Tracking Game Could Help with ADHD Diagnoses
The healthcare industry could benefit from VR and machine learning-based tools for diagnosing and treating conditions such as ADHD.
CategoryTech
VR-Powered Therapy Tools
Rey Leverages VR Technology to Offer Immersive Therapy Solutions
Industry professionals in the mental health field can integrate VR technology into their practice, and tech entrepreneurs can explore new ventures in the digital mental health spa…
CategorySocial Good
All Ages Therapeutic VR
Studio Bahia is Creating Virtual Reality Therapy Experiences for All Ages
The mental health industry can leverage therapeutic VR experiences, particularly in providing innovative and effective treatment options for clients.
CategoryTech
Virtual Reality Meditation Apps
TRIPP Shares a Gamified Experience with Breathing Exercises
Opportunity for the VR industry to provide immersive experiences combining entertainment and wellness
CategoryLifestyle
Phobia-Fighting VR Apps
oVRcome is a Virtual Reality Applicaton That Helps People Overcome Fears
The mental health industry could integrate virtual reality technology to provide innovative treatment options and improve the overall efficacy of traditional treatment methods.
