Lightning-Fast Delivery Campaigns

European grocery delivery service Gorillas launched in Italy with a Spot the Biker campaign that brought attention to its speedy delivery couriers. Gorillas' slogan is "Faster Than You" and it promises to deliver from order confirmation to delivery within just 10 short minutes. The Spot the Biker campaign challenged people in public to be quick enough to snap a photo of the discount code attached to the back of a Gorillas delivery biker. To build urgency, the codes changed on a daily basis and people could redeem those discount codes quickly on their next order via the app.

With this campaign and its business model as a whole, Gorillas is on a mission to reframe fast grocery delivery as an exciting and sustainable alternative to grocery shopping the traditional way.