Zero-waste delivery services help consumers reduce their personal impact
Trend - Most of consumers' purchase decisions affect the environment, especially when delivery is involved--with additional transportation and packaging raising the impact of these services. Now, zero-waste delivery services are helping customers reduce the impact of some of their purchases.
Insight - Living in a way that's actually sustainable can be difficult, since many modern conveniences that consumers are accustomed to have a negative impact on the environment. Some eco-conscious consumers are beginning to understand that in order to truly reduce their impact, they'll have to make some sacrifices when it comes to convenience. These consumers are turning to brands that prioritize effective forms of sustainability, even if it means a little more effort on their end.
Insight - Living in a way that's actually sustainable can be difficult, since many modern conveniences that consumers are accustomed to have a negative impact on the environment. Some eco-conscious consumers are beginning to understand that in order to truly reduce their impact, they'll have to make some sacrifices when it comes to convenience. These consumers are turning to brands that prioritize effective forms of sustainability, even if it means a little more effort on their end.
Workshop Question - How could your brand more effectively tackle sustainability?
Trend Themes
1. Zero-waste Delivery Services - The zero-waste delivery trend is gaining momentum as consumers become more environmentally conscious, creating opportunities for companies to develop more sustainable delivery models.
2. Reusable Shipping Containers - Companies like charrli and Fresh Prep are introducing reusable packaging solutions, offering a scalable alternative to single-use plastics and other environmentally harmful materials.
3. Closed-loop Food Services - Ethey's closed-loop delivery model, featuring an on-site worm farm that turns food and packaging waste into fertilizer, shows the potential for a more sustainable food system that prioritizes circularity.
Industry Implications
1. Food Delivery and Meal Kits - As consumers shift towards more sustainable consumption habits, companies that offer zero-waste meal kits, closed-loop delivery models, and reusable packaging solutions have an opportunity to capture market share in the food delivery industry.
2. Restaurants and Catering - Restaurants and catering companies that prioritize environmentally friendly practices, such as using compostable packaging and reducing food waste, can appeal to a growing customer base that values sustainability.
3. Logistics and Transportation - The rise of zero-waste delivery services presents an opportunity for logistics and transportation companies to develop more sustainable delivery models that reduce emissions and waste.
6 Featured, 54 Examples:
86,504 Total Clicks
Date Range:
Sep 20 — Aug 22
Trending:
Warm
Consumer Insight Topics:
