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Social events tap into the hobbies and interests of older demographics
Implications - As brands look to create lifelong consumers, many are pivoting part of their focus towards the interests of older demographics including Boomers and seniors. By uncovering the passions and priorities of these inherently social consumer segments, brands are able to foster environments that empower older consumers to be themselves and create communities around shared interests. This seemingly unlikely shift in focus denotes the importance of remaining relevant to consumers through different stages of their lives. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
30,086 Total Clicks
Oct 17 - Nov 17
This Week and Mild
Leisure brands are engaging Boomers through addictive gamification
Implications - Not just for targeting Millennial consumers, gamification serves to create emotional engagement between brands and older demographics, including the Boomer segment. With more free time and disposable income, Boomers are seeking fun ways to interact with brands in their leisure time, from gamified shopping services to playful retreat experiences. By leveraging the elements of addictive game play, brands are creating new consumers among this traditionally brand-loyal demographic. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
31,962 Total Clicks
Nov 17 - Nov 17
This Week and Warm
Tech-savvy Gen X shoppers connect with brands offering digital discounts
Implications - No longer sifting through endless magazines and newspapers to find the latest coupons for their favorite stores, the newly tech-integrated Gen X community is looking to engage with brands that make deal-hunting seamless via apps and mobile promotions. The generation that appreciates value but is still looking to spend money, Gen X consumers are integrating more mobile and online usage into their shopping habits to ensure they get the best bang for their buck. Brands adapting to this connected lifestyle are making sure to stand out through apps that make it easy to find money-saving offers. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
55,017 Total Clicks
Apr 17 - Oct 17
This Quarter and Average
Cosmetic brands create cult followings through consumer collaboration
Implications - While it's not always possible to create a super customized experience for every consumer, cosmetic brands are going the route of crowd-tapping in order to create conversation around their products and gain consumer appreciation in an organic way. While the cosmetic market is saturated with celebrity names at the moment, consumers are looking for brands to align with and products they can feel connected to through having some say in their production. Understanding that makeup is a personal preference, cosmetic brands are creating communities around their branding by putting consumers first. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
49,744 Total Clicks
Jan 16 - Oct 17
This Quarter and Average
The 6 Patterns of Opportunity & Top 18 Megatrends
E-Commerce sites adopt virtual stylists for a tailored experience
Implications - Customer service is essential for e-commerce sites where opportunities for in-person consumer engagement is negligible. Through the adoption of virtual stylists and hands-on assistants, made more accessible than ever with the rise of chat bots, online shops can provide personalized customer service for every client. This emerging shift indicates the rise of expectations on digital businesses as the number of consumers shopping online increases. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
49,931 Total Clicks
Mar 16 - Sep 17
This Quarter and Average
Brands leverage biometric data to fuel positive interactions with consumers
Implications - Seeking to create more personalized experiences for consumers and ensure positive engagement on an individual level, brands are leveraging biometric data to track the emotions of consumers as they interact with their products and services. Emotion-tracking not only provides invaluable feedback for the brand on where the consumer is most engaged, it also indicates the perfect opportunity to enhance interactivity and brand love through positive emotional response. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
109,325 Total Clicks
Dec 16 - Sep 17
This Quarter and Warm
Tourism brands host immersive activations that aim to inspire travel
Implications - Often leveraging tech tools such as virtual reality, tourism brands are launching aspirational campaigns that aim to inspire consumer travel with immersive activation experiences that blend entertainment and product education. This progression highlights the need to meet consumers in the physical spaces they occupy on a daily basis and the opportunity of brand activations to serve a moments of product education and brand awareness. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
105,627 Total Clicks
Jan 16 - Aug 17
This Year and Average
Trend Hunter Services
Champagne brands cater to modern consumers with unique promotions
Implications - Champagne brands are using brand activations and unique partnerships to cultivate an air of accessibility that balances out their status as luxury brands. This progression highlights the need for all brands to maneuver themselves in order to break free from the constraints of a brand heritage that is so strong it may appear to consumers as unrelatable. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
115,638 Total Clicks
Apr 17 - Aug 17
This Year and Warm
Serene garden lounges serve as a backdrop for spirits activations
Implications - Spirits and champagne brands are leveraging the desire for tranquil moments of escapism during everyday life by activating with garden-inspired venues brimming with fresh floral arrangements. This progression highlights the new role of direct-to-consumer marketing in articulating the messaging of a lifestyle vision of the brand in an accessible yet aspirational way. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
333,321 Total Clicks
Aug 15 - Oct 17
This Quarter and Warm
Tourism and hospitality brands push VR marketing forward with new schemes
Implications - Tourism and hospitality brands are leveraging the low cost of virtual reality pop-ups as a means of effectively communicating their value in a visceral way. This progression demonstrates the continued interest in multisensory experiences. It opens up an opportunity for brands to embed themselves into physical spaces consumers occupy daily, while creating more more meaningful connections through brand touchpoints such as activations. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
90,425 Total Clicks
Jan 16 - Aug 17
This Year and Warm
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