Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.

Interactive Consumer Insights

At-Home Arena
Brands are bringing elements of watching sports in-person to the consumer's home
Trend - Viewing sports in-person at the arena, stadium, or track is still largely off-limits for most leagues. These restrictions have significantly reduced many brands' ability to reach consumers, prompting a surge of branded at-home experiences that replicate the live events. These include tailgating kits, home stadium experiences, and arena-specific food delivery options.

Insight - The rituals of attending a sports game are often seen as a crucial element of enjoying the experience, and many loyal fans are looking for ways to preserve these practices while at home. These rituals are viewed as important to the consumer as it allows them to create emotional connections with their peers and maintain their social identity. Brands that offer products and services that replicate the traditions of fandom in a way that can be shared on social media enable consumers to maintain—and promote—their cultural identity.
Workshop Question - How can your brand offer the perks of an in-person experience at home?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Drag Entertainment
Brands are partnering up with drag queens to launch virtual campaigns & events
Trend - Many companies are tapping drag queen entertainers as a way to engage consumers at home during COVID-19. Either launched as an interactive experience or a live performance, these activations serve to celebrate Pride and to uplift one's spirits, while also taking the spotlight away from Pride-themed goods.

Insight - Due to the COVID-19 outbreak, live events and large gatherings in many countries are either cancelled or highly restricted and as a result, consumers are looking to stay entertained at home while abiding by their government's lockdown rules. As many are experiencing nostalgia for live performances from their favourite personalities, individuals are looking to diversify their content intake by opting-in for real-time shows or interactive experiences. In addition to being entertaining, these activations allow individuals to feel closer to the real thing.
Workshop Question - How might your brand harness live performance artists in a marketing campaign?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Blockchain Transparency
Alcohol brands are introducing blockchain technology to packaging designs
Trend - In a bid to verify the authenticity of a product, as well as to increase transparency between the brand and its consumers, alcohol companies are incorporating blockchain technology into the experience. Through scanning a code on a bottle, closure, or label, consumers can access a ledger with information about the product, its quality, how it was manufactured, and so on.

Insight - Conscious consumers are interested in selecting goods based on quality, ethics, and sustainability and as a result, a premium is placed on brand authenticity. This creates a demand for the accessible transfer of knowledge between brands and consumers as individuals want to make informed decisions based on things like production practices and the quality of ingredients. This transparency allows consumers to have trust in a company, ultimately contributing to their loyalty.
Workshop Question - How might you strengthen the transparency between your brand and consumers?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Interactive Crime
Brands are launching true crime experiences with immersive elements
Trend - As the true crime genre has grown in popularity over the last couple of years, stories have been adapted in different formats—from TV shows to podcasts. Now, creators are looking to enhance the experience through various immersive features, whether that be problem-solving games, interactive maps, or something else.

Insight - Driven by curiosity, individuals are fascinated by the darker nature of their psyche and as a result, many consume content that offers them a glimpse into this world. As the availability of technology allows for more immersive experiences, consumers—who are eager to observe and better understand this side of human behavior—look for increasingly interactive content that will enlighten, as well as entertain them.
Workshop Question - What interactive feature/s could you include into your product/service in order to enhance consumer experience?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pop-Up Adaptation
Brands are launching virtual pop-ups to connect with consumers during COVID-19
Trend - Brands that have traditionally relied on physical pop-ups as a way to connect with their fans are now launching timed activations in the digital space. From charitable experiences to luxury online boutiques, this approach creates diversity in the e-commerce space.

Insight - Many rely on shopping as therapy and internalize non-essential purchases as a way to soothe anxiety or boost confidence. Since the restrictions of lockdown make it so that consumers can't physically indulge in such experiences, many turn to the digital space in search of alternatives. In doing so, consumers aim to replicate the real-life shopping ritual, which they are increasingly nostalgic about.
Workshop Question - What in-person features can you integrate to diversify and personalize the e-commerce experience?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Self-Service Ads
Platforms are making it easier to create and manage mobile ads
Trend - Mobile platforms are making it increasingly easy to place and manage ads through new tools and self-service systems. This empowers organizations to create high-level content, without the need to spend significant resources producing an ad. The B2B solution allows more companies to advertise to large numbers of viewers.

Insight - Companies are looking for cost-effective ways to get their products in front of a high number of consumers. This is especially important for small businesses who may not be able to allocate a lot of resources into advertising. As a result these organizations continue to look for functional advertised solutions, that are offered at a reduced cost.
Workshop Question - How can your organization benefit from increased visibility with younger consumers?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mixed-Reality Charity
Companies are engaging consumers with AR and VR-powered relief efforts
Trend - Ongoing relief efforts are being launched to ease some of the consequences of the COVID-19 pandemic. Many brands and organizations are opting for immersive technology—particularly augmented reality and virtual reality—to capture the attention of consumers.

Insight - The COVID-19 pandemic has created a global sense of unity as people around the world are connected by similar disruptions to everyday life. Motivated by a sense of empathy and a desire to overcome a shared obstacle, individuals are feeling disposed toward donating to community relief efforts. Since many consumers are predominantly spending their time online, the demand for charitable initiatives is paired with a desire for a gamified experience.
Workshop Question - How might your brand advocate for relief efforts amid a crisis?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Augmented Adaptation
Artists and designers are tapping AR to compensate for cancelled events
Trend - The majority of art fairs and exhibitions have been canceled due to the outbreak of COVID-19 and many are adapting to the dramatic changes via technology. Augmented reality, in particular, is embraced by artists and designers as a means to exhibit new works and stabilize the art market.

Insight - The government-imposed restrictions due to COVID-19 on people's daily routines have brought on increased levels of restlessness. As a result, many are drawn to digital environments that replicate physical events. By appealing to a sense of escapism, individuals feel comforted and less confined as they engage in pursuits of self-expression or activities that are generally familiar to them.
Workshop Question - How might your brand use AR/VR to replicate or supercharge an experience?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Launch
Brands are launching new products in creative ways during the health pandemic
Trend - Since the COVID-19 pandemic has placed restrictions on launch parties, pop-ups, and other events, brands and designers are swiftly adapting by introducing their new products and collections online. Designed to capture attention, these digital initiatives vary in format, with some incorporating a more interactive approach.

Insight - Although COVID-19 restrictions present as obstacles for the experience economy, many Millenial consumers are still looking for ways to safely engage in various events from the comfort of their homes. This desire is partly motivated by fandom and partly by curiosity, enabling individuals to connect in the digital space and experience some sense of normalcy amid the many disruptions of daily life.
Workshop Question - How might your brand debut a new product/service during a crisis?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Experiential Seltzer
Hard seltzer brands are launching events & marketing stunts to drive interest
Trend - Brands that are manufacturing low-alcoholic hard seltzer are amplifying consumer fandom through various interactive experiences. Marketing techniques here vary from full-blown festivals to interesting experiences.

Insight - Developed by exponential consumer interest in a given product or experience, "fandom" is able to facilitate the grounds for a social space where consumers feel welcomed and as part of a growing like-minded community. Such experiences not only allow people to be more comfortable, but they are also exciting because they can establish new connections—whether that is with a given product or another person.
Workshop Question - How might your brand increase the experiential factor for consumers?
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends