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Interactive dessert items get consumers involved for a grand reveal
Implications - Over-the-top dessert items are inviting participation from individuals of all ages in a way that allow consumers to indulge in both sweet cravings and a desire to playfully "destroy." This progression speaks to the continued desire to incorporate elements of play into the dining experience, something that is seeing renewed interest in the age of social media dining specifically. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
29,258 Total Clicks
Nov 17 - Feb 18
This Week and Warm
Co-branded events combine the classic tea service with product education
Implications - Elegant high tea services are incorporated into brand events in order to elevate product education sessions. This shift speaks to the new role of luxury brands as being experience-driven, while also proving that hands-on learning when it comes to product features is ideal choice when looking to simultaneously conflate a brand with particular lifestyle features. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
87,879 Total Clicks
Jun 16 - Jan 18
This Month and Warm
Dessert presentation is elevated with participatory flavor injections
Implications - As consumers seek out one-of-a-kind experiences from the restaurants they patronize, establishments are raising the bar by creating over-the-top dessert dishes that prioritize presentation and active participation such as dramatic flavor injections. This progression speaks to the ever-evolving nature of dessert menus in particular and their relationship to the pursuit of experiential and inherently socially sharable moments in all aspects of everyday life. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
29,259 Total Clicks
Mar 16 - Jan 18
This Month and Warm
MarketingLifestyleFoodInteractive
Social events tap into the hobbies and interests of older demographics
Implications - As brands look to create lifelong consumers, many are pivoting part of their focus towards the interests of older demographics including Boomers and seniors. By uncovering the passions and priorities of these inherently social consumer segments, brands are able to foster environments that empower older consumers to be themselves and create communities around shared interests. This seemingly unlikely shift in focus denotes the importance of remaining relevant to consumers through different stages of their lives. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
36,518 Total Clicks
Oct 17 - Nov 17
This Year and Average
The 6 Patterns of Opportunity & Top 18 Megatrends
Leisure brands are engaging Boomers through addictive gamification
Implications - Not just for targeting Millennial consumers, gamification serves to create emotional engagement between brands and older demographics, including the Boomer segment. With more free time and disposable income, Boomers are seeking fun ways to interact with brands in their leisure time, from gamified shopping services to playful retreat experiences. By leveraging the elements of addictive game play, brands are creating new consumers among this traditionally brand-loyal demographic. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
38,283 Total Clicks
Nov 17 - Nov 17
This Year and Warm
Tech-savvy Gen X shoppers connect with brands offering digital discounts
Implications - No longer sifting through endless magazines and newspapers to find the latest coupons for their favorite stores, the newly tech-integrated Gen X community is looking to engage with brands that make deal-hunting seamless via apps and mobile promotions. The generation that appreciates value but is still looking to spend money, Gen X consumers are integrating more mobile and online usage into their shopping habits to ensure they get the best bang for their buck. Brands adapting to this connected lifestyle are making sure to stand out through apps that make it easy to find money-saving offers. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
59,374 Total Clicks
Apr 17 - Oct 17
This Year and Average
Cosmetic brands create cult followings through consumer collaboration
Implications - While it's not always possible to create a super customized experience for every consumer, cosmetic brands are going the route of crowd-tapping in order to create conversation around their products and gain consumer appreciation in an organic way. While the cosmetic market is saturated with celebrity names at the moment, consumers are looking for brands to align with and products they can feel connected to through having some say in their production. Understanding that makeup is a personal preference, cosmetic brands are creating communities around their branding by putting consumers first. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
53,274 Total Clicks
Jan 16 - Dec 17
This Quarter and Warm
Trend Hunter Services
E-Commerce sites adopt virtual stylists for a tailored experience
Implications - Customer service is essential for e-commerce sites where opportunities for in-person consumer engagement is negligible. Through the adoption of virtual stylists and hands-on assistants, made more accessible than ever with the rise of chat bots, online shops can provide personalized customer service for every client. This emerging shift indicates the rise of expectations on digital businesses as the number of consumers shopping online increases. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
53,582 Total Clicks
Mar 16 - Sep 17
This Year and Average
Brands leverage biometric data to fuel positive interactions with consumers
Implications - Seeking to create more personalized experiences for consumers and ensure positive engagement on an individual level, brands are leveraging biometric data to track the emotions of consumers as they interact with their products and services. Emotion-tracking not only provides invaluable feedback for the brand on where the consumer is most engaged, it also indicates the perfect opportunity to enhance interactivity and brand love through positive emotional response. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
123,347 Total Clicks
Dec 16 - Sep 17
This Year and Warm
Tourism brands host immersive activations that aim to inspire travel
Implications - Often leveraging tech tools such as virtual reality, tourism brands are launching aspirational campaigns that aim to inspire consumer travel with immersive activation experiences that blend entertainment and product education. This progression highlights the need to meet consumers in the physical spaces they occupy on a daily basis and the opportunity of brand activations to serve a moments of product education and brand awareness. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
116,329 Total Clicks
Jan 16 - Aug 17
This Year and Average