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Brands expand their physical presence by creating branded cafe locations
Implications - As the fight against e-commerce continues to be a focus for brands, the pressure to create a worthwhile in-person experience increases. Supporting this focus on giving consumers a good reason to experience brands in person are experiential, branded cafes that exist either permanently in-store or act as a limited time pop-up experience. The outcome of this approach is to provide consumers with a sensorial experience as well as a chance to purchase tangible goods. [More]
SCORE 8.7
Popularity
Activity
Freshness
Megatrends
Patterns
53,383 Total Clicks
Nov 17 - Oct 18
This Week and Hot
Brands showcase behind-the-scenes footage for more authentic marketing strategies
Implications - As consumer desire for authenticity grows, brands are swapping over-the-top aesthetics and grandiose budgets for more authentic, behind-the-scenes footage. Offering up exclusive content, brands are giving them a director’s point of view of how a campaign was made and the brand’s intended message to the consumer. Often more raw and emotional in nature, BTS footage represents a desire for real, unedited content, something that consumers are looking for no matter what platform or medium a brand may be communicating on. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
26,674 Total Clicks
Nov 17 - Aug 18
This Quarter and Average
MarketingInteractiveCommercials
Vending machines evolve to sell bigger ticket items
Implications - No longer sticking to convenient, on-the-go items, brands are taking the vending machine experience to another level by offering more luxurious, big-ticket items. From car dispensing machines to those that offer pieces of art, these examples speak to the growing desire for not only convenient product experiences but also more streamlined ways to access items of greater value. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
71,020 Total Clicks
May 17 - May 18
This Year and Warm
MarketingInteractiveBranding
Alcohol brands expand into the realm of lifestyle aspiration with intimate dining
Implications - Narrative dining events are being designed to help consumers imagine the brand's offering as having a place in their own lives through hands-on product education in an imaginative setting. In addition to highlighting the new role of brand's as cultural gatekeepers and educators, this progression speaks to the consumer interest in "insider" experiences that invite them to feel part of the lifestyle branding of a product. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
139,399 Total Clicks
Dec 16 - May 18
This Year and Warm
The 6 Patterns of Opportunity & Top 18 Megatrends
Whisky brands look to gain favor with millennials with memorable campaigns
Implications - By incorporating technological innovations and serving as gatekeepers to one-of-a-kind experiences, whisky brands are looking to resonate with young consumers by making a lasting impression that buoys the product to cult status. This shift speaks to the ability of brands to connect with new groups of consumers by providing access to experiences in order to power the perception of a product with social currency. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
88,427 Total Clicks
Mar 17 - May 18
This Year and Warm
Brands make a splash by adopting fragrance experiences into advertising efforts
Implications - As the bar for experiential brand interactions is heightened by the shift toward immersive campaigns, brands are including unexpected elements into their advertising efforts, like scent experiences. Being adopted both as a part of in-person experiences and beyond, the integration of fragrance helps bring a branded experience to life, and becomes more memorable to the consumer. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
44,070 Total Clicks
Jan 18 - Apr 18
This Year and Warm
MarketingPrintInteractive
Pop-up experiences increase urgency by adopting personalization opportunities
Implications - Over the past few years, pop-up locations have proven to be an effective way for brands to create meaningful opportunities for engagement with consumers, especially brands that primarily function online. This approach is being taken to the next level, however, through personalization experiences that exclusively take place as part of a pop-up experience. Further incentivizing consumers to visit these locations, this approach plays on consumers' interest in exclusive products and experiences. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
57,855 Total Clicks
Jan 17 - Apr 18
This Year and Warm
MarketingBusinessInteractiveRetail
Trend Hunter Services
Brands take advantage of drive-thru nostalgia for promotional purposes
Implications - While the drive-thru was one of the first steps towards hyper-convenience for consumers, it's now being used as a promotional strategy for new products, while providing a place for meaningful consumer engagement. Veering from QSR traditions, drive-thrus have become a staple to advertise more than just food; lifestyle brands and beauty companies are among the industries that are reinventing the drive-thru. This tactic targets consumers that demand memorable moments paired with their products. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
76,224 Total Clicks
Jun 17 - Mar 18
This Year and Warm
MarketingBusinessLifestyleInteractive
Interactive dessert items get consumers involved for a grand reveal
Implications - Over-the-top dessert items are inviting participation from individuals of all ages in a way that allow consumers to indulge in both sweet cravings and a desire to playfully "destroy." This progression speaks to the continued desire to incorporate elements of play into the dining experience, something that is seeing renewed interest in the age of social media dining specifically. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
43,217 Total Clicks
Nov 17 - Feb 18
This Year and Warm
Co-branded events combine the classic tea service with product education
Implications - Elegant high tea services are incorporated into brand events in order to elevate product education sessions. This shift speaks to the new role of luxury brands as being experience-driven, while also proving that hands-on learning when it comes to product features is ideal choice when looking to simultaneously conflate a brand with particular lifestyle features. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
109,676 Total Clicks
Jun 16 - Jan 18
This Year and Warm