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Whisky brands look to gain favor with millennials with memorable campaigns
Implications - By incorporating technological innovations and serving as gatekeepers to one-of-a-kind experiences, whisky brands are looking to resonate with young consumers by making a lasting impression that buoys the product to cult status. This shift speaks to the ability of brands to connect with new groups of consumers by providing access to experiences in order to power the perception of a product with social currency. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
79,102 Total Clicks
Mar 17 - May 18
This Month and Warm
Brands make a splash by adopting fragrance experiences into advertising efforts
Implications - As the bar for experiential brand interactions is heightened by the shift toward immersive campaigns, brands are including unexpected elements into their advertising efforts, like scent experiences. Being adopted both as a part of in-person experiences and beyond, the integration of fragrance helps bring a branded experience to life, and becomes more memorable to the consumer. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
36,530 Total Clicks
Jan 18 - Apr 18
This Month and Warm
MarketingPrintInteractive
Hybrid retail is taken to the next level with co-branded locations
Implications - Bringing co-branded ventures into the real world, brands are partnering together to create unique retail experiences that expand the way in which consumers think about the companies involved. Oftentimes, the companies involved in this approach will be very different from one another, adding in an element of surprise to the retail experience. [More]
SCORE 8.7
Popularity
Activity
Freshness
Megatrends
Patterns
78,915 Total Clicks
Aug 17 - Apr 18
This Quarter and Hot
Pop-up experiences increase urgency by adopting personalization opportunities
Implications - Over the past few years, pop-up locations have proven to be an effective way for brands to create meaningful opportunities for engagement with consumers, especially brands that primarily function online. This approach is being taken to the next level, however, through personalization experiences that exclusively take place as part of a pop-up experience. Further incentivizing consumers to visit these locations, this approach plays on consumers' interest in exclusive products and experiences. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
48,578 Total Clicks
Jan 17 - Apr 18
This Quarter and Warm
MarketingBusinessInteractiveRetail
The 6 Patterns of Opportunity & Top 18 Megatrends
Brands take advantage of drive nostalgia for promotional purposes
Implications - While the drive-thru was one of the first steps towards hyper-convenience for consumers, it's now being used as a promotional strategy for new products, while providing a place for meaningful consumer engagement. Veering from QSR traditions, drive-thrus have become a staple to advertise more than just food; lifestyle brands and beauty companies are among the industries that are reinventing the drive-thru. This tactic targets consumers that demand memorable moments paired with their products. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
68,364 Total Clicks
Jun 17 - Mar 18
This Quarter and Warm
MarketingBusinessLifestyleInteractive
Interactive dessert items get consumers involved for a grand reveal
Implications - Over-the-top dessert items are inviting participation from individuals of all ages in a way that allow consumers to indulge in both sweet cravings and a desire to playfully "destroy." This progression speaks to the continued desire to incorporate elements of play into the dining experience, something that is seeing renewed interest in the age of social media dining specifically. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
37,673 Total Clicks
Nov 17 - Feb 18
This Year and Warm
Co-branded events combine the classic tea service with product education
Implications - Elegant high tea services are incorporated into brand events in order to elevate product education sessions. This shift speaks to the new role of luxury brands as being experience-driven, while also proving that hands-on learning when it comes to product features is ideal choice when looking to simultaneously conflate a brand with particular lifestyle features. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
96,640 Total Clicks
Jun 16 - Jan 18
This Year and Warm
Trend Hunter Services
Dessert presentation is elevated with participatory flavor injections
Implications - As consumers seek out one-of-a-kind experiences from the restaurants they patronize, establishments are raising the bar by creating over-the-top dessert dishes that prioritize presentation and active participation such as dramatic flavor injections. This progression speaks to the ever-evolving nature of dessert menus in particular and their relationship to the pursuit of experiential and inherently socially sharable moments in all aspects of everyday life. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
36,077 Total Clicks
Mar 16 - May 18
This Month and Warm
MarketingLifestyleFoodInteractive
Social events tap into the hobbies and interests of older demographics
Implications - As brands look to create lifelong consumers, many are pivoting part of their focus towards the interests of older demographics including Boomers and seniors. By uncovering the passions and priorities of these inherently social consumer segments, brands are able to foster environments that empower older consumers to be themselves and create communities around shared interests. This seemingly unlikely shift in focus denotes the importance of remaining relevant to consumers through different stages of their lives. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
40,152 Total Clicks
Oct 17 - Nov 17
This Year and Average
Leisure brands are engaging Boomers through addictive gamification
Implications - Not just for targeting Millennial consumers, gamification serves to create emotional engagement between brands and older demographics, including the Boomer segment. With more free time and disposable income, Boomers are seeking fun ways to interact with brands in their leisure time, from gamified shopping services to playful retreat experiences. By leveraging the elements of addictive game play, brands are creating new consumers among this traditionally brand-loyal demographic. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
29,432 Total Clicks
Nov 17 - Nov 17
This Year and Warm