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Cancer testing takes the form of bold, in-your-face marketing experiences
Implications - More than just raising awareness, not for profit organizations are turning to activations and pop-ups that boldly encourage testing of certain diseases. Whether it be providing medical professionals on-the-spot to analyze patients or creating stunts that speak to the dangers of not getting checked out, these examples speak to not only the need to educate consumers on certain issues, but a desire to make awareness and engagement more convenient and accessible too all types of people.

Homework Question - What types of social causes and initiatives does your brand support? How can you make that messaging more interactive and engaging for your audiences? [More]

SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
19,547 Total Clicks
Mar 17 - Nov 18
This Month and Mild
Fragrances are marketed through unexpected and unconventional means
Implications - Due to the nature of the product, fragrances have long been a difficult product for marketers to accurately portray in advertising. Closing this gap between product experience and marketing, however, are highly experimental approaches to marketing fragrance, which focus on the senses by using any means necessary. Ranging from high-tech in-person experiences to scented stickers, this approach speaks to the ways in which consumers today appreciate and expect more sensorial experiences in general.

Homework Question - What would a hyper-sensorial approach look like when it comes to the marketing around your offering? [More]

SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
71,700 Total Clicks
Jul 18 - Nov 18
This Month and Warm
MarketingLifestyleInteractive
Brands expand their physical presence by creating branded cafe locations
Implications - As the fight against e-commerce continues to be a focus for brands, the pressure to create a worthwhile in-person experience increases. Supporting this focus on giving consumers a good reason to experience brands in person are experiential, branded cafes that exist either permanently in-store or act as a limited time pop-up experience. The outcome of this approach is to provide consumers with a sensorial experience as well as a chance to purchase tangible goods.

Homework Question - If your brand were to create a consumer experience representative of itself, what would that look like? [More]

SCORE 8.5
Popularity
Activity
Freshness
Megatrends
Patterns
80,343 Total Clicks
Nov 17 - Oct 18
This Quarter and Hot
Brands showcase behind-the-scenes footage for more authentic marketing strategies
Implications - As consumer desire for authenticity grows, brands are swapping over-the-top aesthetics and grandiose budgets for more authentic, behind-the-scenes footage. Offering up exclusive content, brands are giving them a director’s point of view of how a campaign was made and the brand’s intended message to the consumer. Often more raw and emotional in nature, BTS footage represents a desire for real, unedited content, something that consumers are looking for no matter what platform or medium a brand may be communicating on.

Homework Question - How can your brand be more open and transparent with your consumers? Are there elements of your internal processes and manufacturing that you could showcase? [More]

SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
29,401 Total Clicks
Nov 17 - Aug 18
This Year and Average
MarketingInteractiveCommercials
The 6 Patterns of Opportunity & Top 18 Megatrends
Vending machines evolve to sell bigger ticket items
Implications - No longer sticking to convenient, on-the-go items, brands are taking the vending machine experience to another level by offering more luxurious, big-ticket items. From car dispensing machines to those that offer pieces of art, these examples speak to the growing desire for not only convenient product experiences but also more streamlined ways to access items of greater value.

Homework Question - Think of your most highest value item or service. What could you do to make it more streamlined and accessible to the average consumer? [More]

SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
73,283 Total Clicks
May 17 - May 18
This Year and Warm
MarketingInteractiveBranding
Alcohol brands expand into the realm of lifestyle aspiration with intimate dining
Implications - Narrative dining events are being designed to help consumers imagine the brand's offering as having a place in their own lives through hands-on product education in an imaginative setting. In addition to highlighting the new role of brand's as cultural gatekeepers and educators, this progression speaks to the consumer interest in "insider" experiences that invite them to feel part of the lifestyle branding of a product.

Homework Question - What kinds of insider experiences can you offer hopeful customers in order to help them imagine themselves as being one with a product's lifestyle branding? [More]

SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
143,670 Total Clicks
Dec 16 - May 18
This Year and Warm
Whisky brands look to gain favor with millennials with memorable campaigns
Implications - By incorporating technological innovations and serving as gatekeepers to one-of-a-kind experiences, whisky brands are looking to resonate with young consumers by making a lasting impression that buoys the product to cult status. This shift speaks to the ability of brands to connect with new groups of consumers by providing access to experiences in order to power the perception of a product with social currency.

Homework Question - What new experiences can you marry with an older product offering in order to refresh brand image in the eyes of younger consumers? [More]

SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
91,337 Total Clicks
Mar 17 - May 18
This Year and Warm
Trend Hunter Services
Brands make a splash by adopting fragrance experiences into advertising efforts
Implications - As the bar for experiential brand interactions is heightened by the shift toward immersive campaigns, brands are including unexpected elements into their advertising efforts, like scent experiences. Being adopted both as a part of in-person experiences and beyond, the integration of fragrance helps bring a branded experience to life, and becomes more memorable to the consumer.

Homework Question - What's a way that you could you enhance the sensory experiences your customer has with your brand? [More]

SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
46,212 Total Clicks
Jan 18 - Apr 18
This Year and Warm
MarketingPrintInteractive
Pop-up experiences increase urgency by adopting personalization opportunities
Implications - Over the past few years, pop-up locations have proven to be an effective way for brands to create meaningful opportunities for engagement with consumers, especially brands that primarily function online. This approach is being taken to the next level, however, through personalization experiences that exclusively take place as part of a pop-up experience. Further incentivizing consumers to visit these locations, this approach plays on consumers' interest in exclusive products and experiences.

Homework Question - How does your brand tap into the idea of exclusivity? What would an exclusive experience related to your brand look like? [More]

SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
60,882 Total Clicks
Jan 17 - Apr 18
This Year and Warm
MarketingBusinessInteractiveRetail
Brands take advantage of drive-thru nostalgia for promotional purposes
Implications - While the drive-thru was one of the first steps towards hyper-convenience for consumers, it's now being used as a promotional strategy for new products, while providing a place for meaningful consumer engagement. Veering from QSR traditions, drive-thrus have become a staple to advertise more than just food; lifestyle brands and beauty companies are among the industries that are reinventing the drive-thru. This tactic targets consumers that demand memorable moments paired with their products.

Homework Question - How can your brand reinvent a nostalgic experience to make it more meaningful for today's consumer? [More]

SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
78,397 Total Clicks
Jun 17 - Mar 18
This Year and Warm
MarketingBusinessLifestyleInteractive