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Tech-savvy Gen X shoppers connect with brands offering digital discounts
Implications - No longer sifting through endless magazines and newspapers to find the latest coupons for their favorite stores, the newly tech-integrated Gen X community is looking to engage with brands that make deal-hunting seamless via apps and mobile promotions. The generation that appreciates value but is still looking to spend money, Gen X consumers are integrating more mobile and online usage into their shopping habits to ensure they get the best bang for their buck. Brands adapting to this connected lifestyle are making sure to stand out through apps that make it easy to find money-saving offers. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
48,578 Total Clicks
Apr 17 - Oct 17
This Week and Average
Cosmetic brands create cult followings through consumer collaboration
Implications - While it's not always possible to create a super customized experience for every consumer, cosmetic brands are going the route of crowd-tapping in order to create conversation around their products and gain consumer appreciation in an organic way. While the cosmetic market is saturated with celebrity names at the moment, consumers are looking for brands to align with and products they can feel connected to through having some say in their production. Understanding that makeup is a personal preference, cosmetic brands are creating communities around their branding by putting consumers first. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
48,534 Total Clicks
Jan 16 - Oct 17
This Month and Warm
E-Commerce sites adopt virtual stylists for a tailored experience
Implications - Customer service is essential for e-commerce sites where opportunities for in-person consumer engagement is negligible. Through the adoption of virtual stylists and hands-on assistants, made more accessible than ever with the rise of chat bots, online shops can provide personalized customer service for every client. This emerging shift indicates the rise of expectations on digital businesses as the number of consumers shopping online increases. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
48,618 Total Clicks
Mar 16 - Sep 17
This Quarter and Average
Brands leverage biometric data to fuel positive interactions with consumers
Implications - Seeking to create more personalized experiences for consumers and ensure positive engagement on an individual level, brands are leveraging biometric data to track the emotions of consumers as they interact with their products and services. Emotion-tracking not only provides invaluable feedback for the brand on where the consumer is most engaged, it also indicates the perfect opportunity to enhance interactivity and brand love through positive emotional response. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
103,525 Total Clicks
Dec 16 - Sep 17
This Quarter and Warm
The 6 Patterns of Opportunity & Top 18 Megatrends
Tourism brands host immersive activations that aim to inspire travel
Implications - Often leveraging tech tools such as virtual reality, tourism brands are launching aspirational campaigns that aim to inspire consumer travel with immersive activation experiences that blend entertainment and product education. This progression highlights the need to meet consumers in the physical spaces they occupy on a daily basis and the opportunity of brand activations to serve a moments of product education and brand awareness. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
102,832 Total Clicks
Jan 16 - Aug 17
This Quarter and Average
Champagne brands cater to modern consumers with unique promotions
Implications - Champagne brands are using brand activations and unique partnerships to cultivate an air of accessibility that balances out their status as luxury brands. This progression highlights the need for all brands to maneuver themselves in order to break free from the constraints of a brand heritage that is so strong it may appear to consumers as unrelatable. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
113,377 Total Clicks
Apr 17 - Aug 17
This Quarter and Warm
Serene garden lounges serve as a backdrop for spirits activations
Implications - Spirits and champagne brands are leveraging the desire for tranquil moments of escapism during everyday life by activating with garden-inspired venues brimming with fresh floral arrangements. This progression highlights the new role of direct-to-consumer marketing in articulating the messaging of a lifestyle vision of the brand in an accessible yet aspirational way. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
320,732 Total Clicks
Aug 15 - Oct 17
This Month and Warm
Trend Hunter Services
Tourism and hospitality brands push VR marketing forward with new schemes
Implications - Tourism and hospitality brands are leveraging the low cost of virtual reality pop-ups as a means of effectively communicating their value in a visceral way. This progression demonstrates the continued interest in multisensory experiences. It opens up an opportunity for brands to embed themselves into physical spaces consumers occupy daily, while creating more more meaningful connections through brand touchpoints such as activations. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
88,460 Total Clicks
Jan 16 - Aug 17
This Quarter and Warm
TechWorldMarketingTravelInteractive
In-store customization stations generate engagement from Gen Z
Implications - In an effort to make brick and mortar retail spaces more of a destination for families, brands are offering in-store customization of toys and products for kids. Encouraging the children of maker parents to add their own personal touch to a product and make it truly unique to them, these brands are creating memorable moments for families to share in, enhancing engagement within the retail space. This interactivity appeals to the Gen Z demographic as they are interested in taking their world into their own hands and creating rather than passively buying. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
73,310 Total Clicks
Apr 16 - Jul 17
This Quarter and Warm
AR features entice consumers to engage with products in-store
Implications - Incorporating augmented reality features into product packaging and displays is quickly becoming the new way for brands to create a memorable experience for consumers. These interactive moments enhance the shopping experience through engagement that is inspiring and visually enchanting. In addition to enticing consumers on location, AR interactions also generate social media content, spreading word of mouth marketing on a wider scale and showcasing the importance of engaging the constantly connected consumer via digital mediums even in-store. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
117,491 Total Clicks
Mar 15 - Jul 17
This Quarter and Warm