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Aesthetics-based urban marketing increases organic consumer engagement
Implications - With no unique wall left un-selfied, brands are shifting their focus to a share-worthy marketing approaches, leveraging the modern consumer’s drive for self-documentation. While the urban environment has long been a great space to engage consumers organically throughout their daily commute, a more immersive element is being incorporated through playful visuals and aesthetic backdrops that entice passersby to interact and share. This approach is a low-cost technique that works particularly well for smaller brands that rely more heavily on word of mouth marketing. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
55,307 Total Clicks
May 17 - Jun 17
New and Warm
Brands invest in the experience of scent to connect with consumers
Implications - As multi-sensory experiences continue to expand the possibilities of brand-consumer interaction, many brands are investing in projects and campaigns that seek to connect with consumers in increasingly varied and elaborate ways. This shift speaks to the creative ways in which brands can create sensory-driven experiences that resonate emotionally and leave a lasting impression on the customer. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
48,253 Total Clicks
Dec 16 - Jun 17
This Week and Average
Street-level activations help brands connect with on-foot commuters
Implications - As brands have almost seamlessly intergrated themselves into the commute experience of drivers and those who use public transportation, many are launching campaigns that help them embed into the daily commute of those who walk to work. This progression speaks to the need to brands to adapt their advertising efforts to reflect the daily physical and digital spaces occupied by consumers. [More]
SCORE 9
Popularity
Activity
Freshness
Megatrends
Patterns
280,168 Total Clicks
Mar 16 - Jun 17
This Month and Hot
Branded photography courses encourage social sharing of product
Implications - As brands look to play up organic buzz online, many are moving to launch branded photography courses optimized for Instagram with the interest of encouraging social sharing of the product or service offering at hand. This shift speaks to the ways in which brands can leverage the prosumerist tendencies of contemporary consumers of all ages. [More]
SCORE 9
Popularity
Activity
Freshness
Megatrends
Patterns
46,875 Total Clicks
Jan 17 - Jun 17
This Month and Hot
Retail experiences are designed around interactive athletic events
Implications - As brands look to enhance the overall in-store experience in a time when traditional retail is threatened by e-commerce and the concierge economy, many are overhauling store designs to be centered around branded fitness events. This shift speaks to the ways in which smart brands are raising the bar in terms of in-store experience that goes above and beyond increasingly high customer expectations. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
83,818 Total Clicks
Nov 15 - Jun 17
This Month and Warm
Multi-sensory brand experiences focus in on touch and taste
Implications - As brands look to meet the demand for multi-sensory experiences, consumers are being drawn to venues and events that offer an interactive elements that emphasize touch and taste. This progression demonstrates the unique opportunities offered by the rise of direct-to-consumer advertising and speaks to the need to add value to familiar experiences with hands-on participation that serves as educational. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
88,319 Total Clicks
Mar 16 - Jun 17
This Month and Warm
Brand activations embed themselves into the air travel experience
Implications - As experiential marketing becomes more important in a time when media spaces are quite cluttered, immersive airport activations allow brands to insert themselves into the travel space in way that provides hands-on experience with the product. This progression highlights the need for brands to create a multi-channel marketing initiatives that aim to meet consumers in both digital and physical spaces they occupy daily. [More]
SCORE 8.5
Popularity
Activity
Freshness
Megatrends
Patterns
180,980 Total Clicks
Aug 15 - Jun 17
This Month and Hot
MarketingBusinessInteractiveRetail
Trend Hunter Services
Brands host unique fitness events that cater to niche interests
Implications - As fitness culture has now permeated arguably all facets of consumer culture, brands are emerging with unique and at times unexpected workshops that celebrate the intersection of the wellness lifestyle and seemingly unrelated interests, proving a singular prescriptive health regimen is unrealistic. This shift is key in demonstrating the opportunity for brands to cultivate passionate customer tribes around hyper-niche experiences that validate the unique collection of interests of individual consumers. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
133,433 Total Clicks
Jan 16 - Jun 17
This Month and Average
Incentivized campaigns reinforce brand love by focusing on product rituals
Implications - In the midst of the Experience Economy -- the idea that human attention is as valuable as money -- product rituals are perhaps more effective in winning loyalty than the products themselves. Brands are reinforcing consumer allegiance by also integrating gamification into the product ritual via incentivized contests. This convergence of experience-based tactics satisfies the consumer need for memories over material goods. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
30,694 Total Clicks
Sep 16 - May 17
This Month and Average
Location-based engagement increases consumer interactivity
Implications - With the rise of geo-tagging and GPS-connected applications, location-aware marketing becomes increasingly targeted. Engaging consumers by creating a more personalized form of brand interaction, location-based sharing taps into the tech-savvy demographic’s desire to connect with their surroundings digitally. This omnichannel approach to consumer engagement denotes an evolution in how brands are targeting younger demographics. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
41,190 Total Clicks
Feb 16 - May 17
This Quarter and Mild