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Tourism brands host immersive activations that aim to inspire travel
Implications - Often leveraging tech tools such as virtual reality, tourism brands are launching aspirational campaigns that aim to inspire consumer travel with immersive activation experiences that blend entertainment and product education. This progression highlights the need to meet consumers in the physical spaces they occupy on a daily basis and the opportunity of brand activations to serve a moments of product education and brand awareness. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
95,764 Total Clicks
Jan 16 - Aug 17
This Week and Average
Champagne brands cater to modern consumers with unique promotions
Implications - Champagne brands are using brand activations and unique partnerships to cultivate an air of accessibility that balances out their status as luxury brands. This progression highlights the need for all brands to maneuver themselves in order to break free from the constraints of a brand heritage that is so strong it may appear to consumers as unrelatable. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
106,578 Total Clicks
Apr 17 - Aug 17
This Month and Warm
Serene garden lounges serve as a backdrop for spirits activations
Implications - Spirits and champagne brands are leveraging the desire for tranquil moments of escapism during everyday life by activating with garden-inspired venues brimming with fresh floral arrangements. This progression highlights the new role of direct-to-consumer marketing in articulating the messaging of a lifestyle vision of the brand in an accessible yet aspirational way. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
276,211 Total Clicks
Aug 15 - Aug 17
This Month and Warm
Tourism and hospitality brands push VR marketing forward with new schemes
Implications - Tourism and hospitality brands are leveraging the low cost of virtual reality pop-ups as a means of effectively communicating their value in a visceral way. This progression demonstrates the continued interest in multisensory experiences. It opens up an opportunity for brands to embed themselves into physical spaces consumers occupy daily, while creating more more meaningful connections through brand touchpoints such as activations. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
84,485 Total Clicks
Jan 16 - Aug 17
This Month and Warm
TechWorldMarketingTravelInteractive
The 6 Patterns of Opportunity & Top 18 Megatrends
In-store customization stations generate engagement from Gen Z
Implications - In an effort to make brick and mortar retail spaces more of a destination for families, brands are offering in-store customization of toys and products for kids. Encouraging the children of maker parents to add their own personal touch to a product and make it truly unique to them, these brands are creating memorable moments for families to share in, enhancing engagement within the retail space. This interactivity appeals to the Gen Z demographic as they are interested in taking their world into their own hands and creating rather than passively buying. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
69,595 Total Clicks
Apr 16 - Jul 17
This Month and Warm
AR features entice consumers to engage with products in-store
Implications - Incorporating augmented reality features into product packaging and displays is quickly becoming the new way for brands to create a memorable experience for consumers. These interactive moments enhance the shopping experience through engagement that is inspiring and visually enchanting. In addition to enticing consumers on location, AR interactions also generate social media content, spreading word of mouth marketing on a wider scale and showcasing the importance of engaging the constantly connected consumer via digital mediums even in-store. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
108,970 Total Clicks
Mar 15 - Jul 17
This Month and Warm
Brand products become retrofitted as contactless reward systems
Implications - Harnessing the rise of contactless payment, brands are turning their physical products into payment cards as a way to thank consumers for their loyalty. Incorporating contactless chips into surprising items lends a sense of playfulness and encourages engagement from consumers who need to buy the product in order to redeem their rewards. Turning brand merchandise into a loyalty program not only creates a sense of exclusivity, but as contactless forms of payment become more commonplace, consumers will be anticipating brands to adapt to their desire for convenience. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
36,703 Total Clicks
Feb 17 - Jul 17
This Quarter and Warm
Trend Hunter Services
Gin brands engage consumers with inspired events and activations
Implications - Gin brands are hosting creative activations and workshops that serve as both an opportunity for both brand awareness and product education. This progression highlights the importance of brand touchpoints in helping consumers bridge the gap between aspirational marketing and actual product adoption. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
71,704 Total Clicks
May 17 - Jul 17
This Quarter and Warm
Cocktail pairings that think outside the box entice the adventurous
Implications - Highlighting the continued interest in unconventional flavor combinations, consumers are opting to participate in avant-garde experiences that see cocktails paired with unexpected multi-sensory elements or dishes. This shift speaks to the expectation that going out for drinks is now a multifaceted event with one-of-a-kind experiences built-in. [More]
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
25,146 Total Clicks
Jun 16 - Jul 17
This Quarter and Untested
Ice cream-infused cocktails offer a doubly indulgent experience
Implications - Ice cream and spirit brands alike are offering hybrid dessert-cocktail experiences that replicate nostalgic flavors. This shift highlights the modern view toward "cheat day culture" and the next level food and beverage experiences that speak to the spirit of nostalgic flavor indulgence. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
24,097 Total Clicks
Feb 16 - Jul 17
This Quarter and Warm