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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,233 more

At-Home Arena

Brands are bringing elements of watching sports in-person to the consumer's home

Trend - Viewing sports in-person at the arena, stadium, or track is still largely off-limits for most leagues. These restrictions have significantly reduced many brands' ability to reach consumers, prompting a surge of branded at-home experiences that replicate the live events. These include tailgating kits, home stadium experiences, and arena-specific food delivery options.

Insight - The rituals of attending a sports game are often seen as a crucial element of enjoying the experience, and many loyal fans are looking for ways to preserve these practices while at home. These rituals are viewed as important to the consumer as it allows them to create emotional connections with their peers and maintain their social identity. Brands that offer products and services that replicate the traditions of fandom in a way that can be shared on social media enable consumers to maintain—and promote—their cultural identity.
Workshop Question - How can your brand offer the perks of an in-person experience at home?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 33 Examples:
35,022 Total Clicks
Date Range:
Jul 20 — Dec 20
Trending:
This Quarter and Warm
Consumer Insight Topics:

Featured Examples

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