Heineken 0.0 Stadium in a Box Shares a Stadium Chair, Food & a Fridge
Laura McQuarrie — August 1, 2020 — Lifestyle
Sports fans who are missing the authentic stadium experience have the chance to recreate a home stadium of their very own with the Stadium in a Box Sweepstakes. Heineken is giving MLS fans the chance to have a home stadium experience delivered straight to their door with the Stadium in a Box, which comes equipped with an authentic stadium chair from their favorite team, stadium food and a custom Heineken 0.0 beverage fridge. In select markets, fans will also have the chance to claim a free pack of 6-Pack of Heineken 0.0.
MLS fans ages 21 and up who want to cheer on their favorite teams from home can participate on social media during the MLS is Back Tournament.
Image Credit: Major League Soccer, Heineken
MLS fans ages 21 and up who want to cheer on their favorite teams from home can participate on social media during the MLS is Back Tournament.
Image Credit: Major League Soccer, Heineken
Trend Themes
1. Home Stadium Experience Trend - The trend of creating home stadium experiences for sports fans and delivering them to their doorsteps with the help of innovative products.
2. Branded Food and Beverage Experience Trend - The trend of delivering branded stadium food and beverage experiences to fans through innovative products.
3. Social Media Sweepstakes Trend - The trend of using social media to engage with fans and offer unique sweepstakes experiences.
Industry Implications
1. Food and Beverage Industry - Food and beverage brands can develop innovative products that recreate the stadium experience for fans at home.
2. Sports Industry - Sports teams and organizations can collaborate with brands to create unique fan experiences that can be delivered to their homes.
3. Marketing Industry - Marketing professionals can leverage the power of social media and sweepstakes to engage with consumers and offer unique experiences.
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