Category
Business
Assisted Conversion
Trend cluster
Category
Adventurous
Marketing
Brands are offering exclusive content to consumers through specialized apps.
5.6
Trend score
Trend
What is the Adventurous Marketing trend?
Adventurous Marketing: Brands are turning to content subscription services like OnlyFans to market their products during the stay-at-home era. While popular with creators and influencers, fashion brands, media publishers and others are just entering the game with exclusive behind-the-scenes footage and more.
Insight
The consumer insight behind the Adventurous Marketing trend
Consumers are spending more time at home now more than ever due to the ongoing global pandemic and this is causing many to increase their online consumption. Turning to the Internet for anything from shopping and entertainment to socialization and work, many are becoming aware of the ubiquitous and accessible nature of digital platforms. Nostalgic for the exclusive experiences that they might have been privy to prior to the pandemic, consumers are looking to feel special by demanding limited content.
Trend themes
Themes within the Adventurous Marketing trend
Three behaviours holding the trend together01
Exclusive Content Subscription Services
As consumers spend more time online, brands are turning to content subscription services like OnlyFans for marketing and providing limited, exclusive content.
02
Direct-to-Consumer Subscription Services
Media publishers and entrepreneurs are launching direct-to-consumer subscription services for exclusive content on platforms like OnlyFans and creating brand loyalty through exclusive perks.
03
Content-Conscious Entrepreneurial Initiatives
Entrepreneurs are utilizing OnlyFans to connect with fans and consumers for exclusive, in-house content and to build their brand through collaborations and documentary-style content.
Industry implications
What the Adventurous Marketing trend means for industry
Where the trend changes the playbookFor
Fashion
Fashion brands are leveraging content subscription services like OnlyFans to offer exclusive behind-the-scenes footage and alternative marketing strategies.
For
Food
Media publishers are turning to content subscription services like OnlyFans to offer up-close shots of food being made, creating unique ASMR experiences for audiences.
For
Retail
Entrepreneurs are utilizing OnlyFans to connect with fans and consumers for exclusive, in-house content and documentary-style content on building their brand, creating innovative direct-to-consumer subscription services.
Workshop question
How can your brand utilize a content subscription service?
Trend signals
Trend signals for Adventurous Marketing
Trend score 5.6 out of 10, from popularity 80%, activity 79%, freshness 10%.
Popularity80%
Activity79%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Adventurous Marketing trend
4 featured examples from Apr 12 to Apr 28, 2021CategoryMarketing
Kinky Brand Content
Berlin's Voo Store Finds Innovative Ways to Reach and Connect with Its Fans
Luxury fashion retailers could benefit from exploring innovative marketing techniques like Voo Store's use of OnlyFans to reach their target audience without contravening social m…
CategoryPop Culture
Content-Conscious Entrepreneurial Initiatives
India Reynolds Harnesses OnlyFans for a Brand Boost
India Reynolds' upcoming sustainable clothing brand and collaborations in lingerie demonstrate the fashion industry's potential for creating ethical and eco-friendly options that…
CategoryMarketing
Exclusive Food Content
In Late 2020, Vice Launched an OnlyFans Account for Munchies
Media and publishing companies can innovate ways to expand their subscription services by exploring newer platforms like OnlyFans.
CategoryBusiness
Exclusive Fashion Content Marketing
Rebecca Minkoff Recently Boasted an Official OnlyFans Account
Fashion brands can leverage exclusive content as a means of engaging with their fanbase on OnlyFans and diversifying their marketing strategies.
