If you are interested in working within the industry or want to build a name for yourself, gaining access to exclusive fashion content is an important step to being an insider. This has been a popular marketing strategy in the age of content curation and social media. American designer and founder of her homonymous brand, Rebecca Minkoff, however, is definitely pushing the envelope on exclusive fashion content by opening an official brand profile on OnlyFans—a platform used by artists, creators, and influencers "to monetize their content while developing authentic relationships with their fanbase."
Most recently, brands have been hopping onto the OnlyFans platform to leverage their loyal fanbase, while providing—in Rebecca Minkoff's case—exclusive fashion content that would otherwise not be available on other platforms.
Image Credit: Rebecca Minkoff