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Blockchain Transparency

Alcohol brands are introducing blockchain technology to packaging designs

Trend - In a bid to verify the authenticity of a product, as well as to increase transparency between the brand and its consumers, alcohol companies are incorporating blockchain technology into the experience. Through scanning a code on a bottle, closure, or label, consumers can access a ledger with information about the product, its quality, how it was manufactured, and so on.

Insight - Conscious consumers are interested in selecting goods based on quality, ethics, and sustainability and as a result, a premium is placed on brand authenticity. This creates a demand for the accessible transfer of knowledge between brands and consumers as individuals want to make informed decisions based on things like production practices and the quality of ingredients. This transparency allows consumers to have trust in a company, ultimately contributing to their loyalty.
Workshop Question - How might you strengthen the transparency between your brand and consumers?
4 Featured, 29 Examples:
16,813 Total Clicks
Date Range:
Mar 19 — Jul 20
Recent and Mild

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