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Blockchain Transparency

Alcohol brands are introducing blockchain technology to packaging designs

Trend - In a bid to verify the authenticity of a product, as well as to increase transparency between the brand and its consumers, alcohol companies are incorporating blockchain technology into the experience. Through scanning a code on a bottle, closure, or label, consumers can access a ledger with information about the product, its quality, how it was manufactured, and so on.

Insight - Conscious consumers are interested in selecting goods based on quality, ethics, and sustainability and as a result, a premium is placed on brand authenticity. This creates a demand for the accessible transfer of knowledge between brands and consumers as individuals want to make informed decisions based on things like production practices and the quality of ingredients. This transparency allows consumers to have trust in a company, ultimately contributing to their loyalty.
Workshop Question - How might you strengthen the transparency between your brand and consumers?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 51 Examples:
64,314 Total Clicks
Date Range:
Mar 19 — Oct 21
Trending:
Warm

Featured Examples

Smart Tequila Bottles
Smart Tequila Bottles
OTACA Tequila's NFC-Enabled Packaging Boosts Engagement, Loyalty & Awareness
Identiv collaborated with OTACA Tequila to introduce a smart tequila bottle that uses NFC-enabled packaging to engage consumers, enhance loyalty, build brand awareness and prove product... MORE
NFC-Enabled Cognac Decanters
NFC-Enabled Cognac Decanters
Rémy Cointreau's Decanter Lets Owners Access the Louis XIII Society
Rémy Cointreau created a limited-edition red glass cognac decanter that holds its luxury Louis XIII and gives owners the ability to register their purchase and access the exclusive Louis XIII... MORE
Blockchain Whisky Bottles
Blockchain Whisky Bottles
Ailsa Bay Scotch's Packaging Lets Customers Track the Product's Journey
William Grant & Sons’ Ailsa Bay Scotch can now be found in whisky bottles that feature blockchain technology, which allows shoppers to digitally track the production of the alcohol product.... MORE
Blockchain Wine Labels
Blockchain Wine Labels
Everledger is Using Smart Technology to Fight the Counterfeit Wine Industry
Blockchain wine labels are being developed for high profile wineries as a defence against the counterfeit industry, which results in an estimated annual loss of £220 million for the UK economy.... MORE
NFC-Enabled Gin Bottles
NFC-Enabled Gin Bottles
The Stin's Limited-Edition Gin Can Be Authenticated by an NFC Chip
Those who purchase bottles of premium, limited-edition gin from The Stin will be able to verify the authenticity of a bottle thanks to NFC-enabled packaging, the blockchain and a mobile device.... MORE
NFC Wine Packaging
NFC Wine Packaging
Vigneti Massa Works with Compellio on a Unique Interactive Packaging
Vigneti Massa launches a set of vintage wines from 2018 with Guala and its connected closures—specifically the Derthona Strepi, Derthona Costa del Vento, and the Derthona Montecitorio. Each of... MORE
play_circle_filled Blockchain-Integrated Beer Releases
Blockchain-Integrated Beer Releases
Hamil Farms and Others Launched a New 'Bock Chain' Beer
Hamil Farms, an Alberta-based company, teamed up with Canada Malting Co., Red Shed Malting, Last Best Brewing & Distilling, and TE-FOOD, to create a ‘Block Chain’ beer. The beer... MORE

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