Alcohol brands are introducing blockchain technology to packaging designs
Trend - In a bid to verify the authenticity of a product, as well as to increase transparency between the brand and its consumers, alcohol companies are incorporating blockchain technology into the experience. Through scanning a code on a bottle, closure, or label, consumers can access a ledger with information about the product, its quality, how it was manufactured, and so on.
Insight - Conscious consumers are interested in selecting goods based on quality, ethics, and sustainability and as a result, a premium is placed on brand authenticity. This creates a demand for the accessible transfer of knowledge between brands and consumers as individuals want to make informed decisions based on things like production practices and the quality of ingredients. This transparency allows consumers to have trust in a company, ultimately contributing to their loyalty.
Insight - Conscious consumers are interested in selecting goods based on quality, ethics, and sustainability and as a result, a premium is placed on brand authenticity. This creates a demand for the accessible transfer of knowledge between brands and consumers as individuals want to make informed decisions based on things like production practices and the quality of ingredients. This transparency allows consumers to have trust in a company, ultimately contributing to their loyalty.
Workshop Question - How might you strengthen the transparency between your brand and consumers?
Trend Themes
1. Increased Transparency Through Blockchain Integration - Alcohol brands and other companies are incorporating blockchain technology into packaging designs to increase transparency and enable consumers to trace products' journeys, which creates a demand for accessible and trusted information for consumers while promoting brand authenticity.
2. Use of NFC Technology to Access Product Data - Companies are leveraging NFC technology to allow customers to access detailed information about their products, creating immersive experiences that go beyond conventional sourcing and consumption.
3. Smart Packaging for Product Authentication - Companies are designing smart packaging solutions to boost engagement, loyalty, and awareness, and enable users to authenticate products using NFC and blockchain technology.
Industry Implications
1. Food & Beverage - Companies in the food & beverage industry can use blockchain and NFC technology to promote transparency, traceability, and authenticity, and enable consumers to make informed decisions.
2. Luxury Goods - Luxury goods manufacturers and sellers can use smart packaging solutions to enhance the customer experience, build brand loyalty, and verify product authenticity using NFC and blockchain technology.
3. Data Security - As companies integrate digital technologies into product packaging, ensuring data security will become a crucial part in maintaining consumers' trust and preventing hacking and fraud.
8 Featured, 60 Examples:
92,619 Total Clicks
Date Range:
Mar 19 — Oct 21
Trending:
Warm
Consumer Insight Topics:
