Category
Tech
Delegated Interfaces
Trend cluster
Category
Blockchain
Transparency
Alcohol brands are introducing blockchain technology to packaging designs.
4.5
Trend score
Trend
What is the Blockchain Transparency trend?
Blockchain Transparency: In a bid to verify the authenticity of a product, as well as to increase transparency between the brand and its consumers, alcohol companies are incorporating blockchain technology into the experience. Through scanning a code on a bottle, closure, or label, consumers can access a ledger with information about the product, its quality, how it was manufactured, and so on.
Insight
The consumer insight behind the Blockchain Transparency trend
Conscious consumers are interested in selecting goods based on quality, ethics, and sustainability and as a result, a premium is placed on brand authenticity. This creates a demand for the accessible transfer of knowledge between brands and consumers as individuals want to make informed decisions based on things like production practices and the quality of ingredients. This transparency allows consumers to have trust in a company, ultimately contributing to their loyalty.
Trend themes
Themes within the Blockchain Transparency trend
Three behaviours holding the trend together01
Increased Transparency through Blockchain Integration
Alcohol brands and other companies are incorporating blockchain technology into packaging designs to increase transparency and enable consumers to trace products' journeys, which creates a demand for accessible and trusted information for consumers while promoting brand authenticity.
02
Use of NFC Technology to Access Product Data
Companies are leveraging NFC technology to allow customers to access detailed information about their products, creating immersive experiences that go beyond conventional sourcing and consumption.
03
Smart Packaging for Product Authentication
Companies are designing smart packaging solutions to boost engagement, loyalty, and awareness, and enable users to authenticate products using NFC and blockchain technology.
Industry implications
What the Blockchain Transparency trend means for industry
Where the trend changes the playbookFor
Food & Beverage
Companies in the food & beverage industry can use blockchain and NFC technology to promote transparency, traceability, and authenticity, and enable consumers to make informed decisions.
For
Luxury Goods
Luxury goods manufacturers and sellers can use smart packaging solutions to enhance the customer experience, build brand loyalty, and verify product authenticity using NFC and blockchain technology.
For
Data Security
As companies integrate digital technologies into product packaging, ensuring data security will become a crucial part in maintaining consumers' trust and preventing hacking and fraud.
Workshop question
How might you strengthen the transparency between your brand and consumers?
Trend signals
Trend signals for Blockchain Transparency
Trend score 4.5 out of 10, from popularity 66%, activity 60%, freshness 10%.
Popularity66%
Activity60%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Blockchain Transparency trend
8 featured examples from Mar 27, 2019 to Oct 26, 2021CategoryMarketing
Smart Tequila Bottles
OTACA Tequila's NFC-Enabled Packaging Boosts Engagement, Loyalty & Awareness
The alcoholic beverage industry can utilize NFC-enabled packaging and digitization of product offerings to create a unique and interactive customer experience.
CategoryLifestyle
NFC-Enabled Cognac Decanters
Rémy Cointreau's Decanter Lets Owners Access the Louis XIII Society
The luxury spirits industry can benefit from incorporating NFC technology and membership clubs to create high-end experiences for customers.
CategoryLifestyle
Blockchain Whisky Bottles
Ailsa Bay Scotch's Packaging Lets Customers Track the Product's Journey
Implementing blockchain technology in the alcohol industry to enhance transparency and traceability.
CategoryTech
Blockchain Wine Labels
Everledger is Using Smart Technology to Fight the Counterfeit Wine Industry
The wine production industry can use blockchain wine labels to protect their brands, combat counterfeits, and build consumer trust.
CategoryLifestyle
NFC-Enabled Gin Bottles
The Stin's Limited-Edition Gin Can Be Authenticated by an NFC Chip
Alcohol beverage industry can leverage NFC-enabled packaging to provide a unique selling point and enhance customer trust.
CategoryLifestyle
Asset-Backed NFT Wines
Wine Spies' Enigma Label Released One-of-One Bottles via Auction
Wineries can adopt innovative solutions like asset-backed NFTs and cryptographically verified labels to differentiate themselves in a competitive market and provide unique experie…
CategoryLifestyle
Blockchain-Integrated Beer Releases
Hamil Farms and Others Launched a New 'Bock Chain' Beer
Implementing blockchain technology to ensure transparency and traceability in food and beverage production.
CategoryLifestyle
NFC Wine Packaging
Vigneti Massa Works with Compellio on a Unique Interactive Packaging
Disruptive innovation opportunity: Combine technology, like NFC and blockchain, with wine packaging to provide consumers with transparency, traceability, and enhanced engagement.
