Category
Lifestyle
Assisted Choices
Trend cluster
Category
Gamified
Adulting
Apps encouraging Millennials to complete necessary tasks use gamification.
5.4
Trend score
Trend
What is the Gamified Adulting trend?
Gamified Adulting: Millennials are being catered to by new apps aimed at automating and gamifying unappealing but necessary tasks, like finance management or housekeeping. The game-like interface of these apps is critical to their success and resonance with this audience.
Insight
The consumer insight behind the Gamified Adulting trend
Thanks to their often precarious financial situations, many Millennials today have had to delay adulthood milestones and report feeling overwhelmed by important tasks like money management. This has led this group to be open-minded about the support they receive when it comes to being educated and held accountable when it comes to the management of their daily lives.
Trend themes
Themes within the Gamified Adulting trend
Three behaviours holding the trend together01
Gamified Productivity
Apps and platforms gamify necessary yet unappealing tasks to increase productivity and engagement for Millennials and Gen Z.
02
Virtual Reality for Household Chores
Virtual reality applications like VR vacuuming games will redefine household cleaning with gamification.
03
Social Gamification for Task Management
Social tasking tools like meta's 'Move' app incorporate playful incentives to gamify task management, promoting group participation and productivity.
Industry implications
What the Gamified Adulting trend means for industry
Where the trend changes the playbookFor
Finance
Personal finance platforms like SPARQ use gamification to engage Millennials and Gen Z in financial management, providing opportunities for disruptive innovation.
For
Fitness
Gamified exercise applications like 'Studio' provide iOS and Apple Watch users with a competitive leaderboard experience, offering potential for disruptive innovation in the fitness industry.
For
Metaverse
Virtual financial applications like Decentraland and Transak's ATM, offer opportunities for developers to monetize digital real estate in the metaverse.
Workshop question
What's a necessary, boring task your brand could make more appealing to the Millennial cohort?
Trend signals
Trend signals for Gamified Adulting
Trend score 5.4 out of 10, from popularity 88%, activity 63%, freshness 12%.
Popularity88%
Activity63%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Gamified Adulting trend
5 featured examples from Feb 6, 2021 to Aug 3, 2022CategoryLifestyle
Gamified Exercise Applications
'Studio' is a Running Application That Adapts to the User
The use of technology to enhance fitness and working out experiences opens up opportunities for tech startups in the fitness industry.
CategoryTech
Social To-Do List Apps
Meta's NPE Team Has Launched a New Social Tasking App Called 'Move'
Opportunity to develop software that improves individual and group productivity through innovative features.
CategoryTech
Metaverse ATMs
Decentraland Partners with Transak to Launch the First-Ever Metaverse ATM
The introduction of virtual currency ATMs further strengthens the blockchain and cryptocurrency industry, providing more accessibility to users and reinforcing its role in digital…
CategoryTech
Youthful Finance Platforms
SPARQ is a Personal Finance Platform for Millennials and Gen Z
Fintech companies have the opportunity to develop personal finance platforms with game-like features and personalized guidance for Millennials and Gen Z users.
CategoryArt & Design
VR Vacuuming Games
This VR Prototype Cleaning Game Turns Vacuuming Into Less of a Chore
Collaborating with household cleaning companies to develop virtual reality games that encourage household chores through incentivization.
