Category
Lifestyle
Assisted Choices
Trend cluster
Category
Paper
Bottle
In order to meet demand for sustainability, brands are launching paper-based bottles.
6.7
Trend score
Trend
What is the Paper Bottle trend?
Paper Bottle: Brands in the alcohol and personal care industries are working on developing paper bottles that can hold liquids without compromising the experience of the product or its quality. Many of the designs are still in the prototyping stages and this move comes as companies look for more sustainable solutions in packaging.
Insight
The consumer insight behind the Paper Bottle trend
As individuals are increasingly aware of their consumption habits, the consequences of climate change, and the excess waste accumulated in landfills and oceans, the demand for more sustainable products and packaging soars. Many are interested in eco-conscious solutions that incorporate efficient and familiar materials that are simple to dispose of. When this desire is satisfied, consumers feel more at ease about the products that they purchase.
Trend themes
Themes within the Paper Bottle trend
Three behaviours holding the trend together01
Sustainable Packaging
Brands are taking an eco-friendly approach towards their products and creating packaging that is fully recyclable and biodegradable.
02
Paper Bottle Technology
Industries are developing paper bottle technology that can hold liquids without compromising the experience of the product or its quality and reduces carbon footprint.
03
Circular System
Brands are working on creating a circular system so that materials can be recycled and reused to reduce waste and carbon footprint.
Industry implications
What the Paper Bottle trend means for industry
Where the trend changes the playbookFor
Alcohol Industry
Alcohol brands like Carlsberg and Absolut are developing paper bottle technology for a sustainable future.
For
Personal Care Industry
Personal care brands are transitioning towards sustainable packaging that is biodegradable and fully recyclable.
For
Beverage Industry
Beverage companies like Coca-Cola are investing in paper bottle technology for a more sustainable future.
Workshop question
Brainstorm alternative materials that can make your packaging better for the environment.
Trend signals
Trend signals for Paper Bottle
Trend score 6.7 out of 10, from popularity 94%, activity 90%, freshness 19%.
Popularity94%
Activity90%
Freshness19%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Paper Bottle trend
8 featured examples from Oct 11, 2019 to Nov 14, 2023CategoryEco
Paper Bottle Packaging Concepts
The Absolut Company Joins Others in a Quest for Sustainability
Disruptive innovation opportunity: Introducing paper bottle packaging as a lighter and more sustainable alternative to glass in the beverage industry.
CategoryEco
Paper-Made Soap Packaging
CHOOSE Hand Soap is Packaged in Biodegradable Bottles
Opportunity for developing and manufacturing biodegradable and sustainable packaging solutions for various industries.
CategoryEco
Paper Beer Bottles
Carlsberg is Aiming to Create 100% Bio-Based & Fully Recyclable Packaging
The paper bottle technology and sustainable sourcing practices can disrupt the traditional beverage packaging industry by providing eco-friendly and recyclable solutions.
CategoryEco
Paper Ketchup Bottles
Heinz is the World’s First Sauce Company to Use Paper Bottle Packaging
Heinz's adoption of paper bottle packaging presents opportunities for disruptive innovation in the food packaging industry, particularly in the sustainable packaging space.
CategoryEco
Paper Bottle Beverage Prototypes
Coca-Cola is Launching a European Paper Bottle Trail
With the beverage industry being one of the largest contributors to plastic waste, there are disruptive innovation opportunities for companies to explore sustainable packaging alt…
CategoryLifestyle
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
The paper Frugal Bottle presents an opportunity for the beverage industry to promote sustainability and capture the attention of environmentally conscious consumers.
CategoryLifestyle
Recycled Paperboard Bottles
The Frugal Bottle by Frugalpac is Five Times Lighter Than Glass
Frugalpac's Frugal Bottle offers a sustainable packaging solution for wine and spirits industry that can reduce transportation costs.
CategoryLifestyle
Paper Wine Bottles
Avallen's Climate-Positive Calvados Comes in a Paper Bottle
Spirits companies can innovate their packaging for a reduction in carbon emissions and environmental impact
