In order to meet demand for sustainability, brands are launching paper-based bottles
Trend - Brands in the alcohol and personal care industries are working on developing paper bottles that can hold liquids without compromising the experience of the product or its quality. Many of the designs are still in the prototyping stages and this move comes as companies look for more sustainable solutions in packaging.
Insight - As individuals are increasingly aware of their consumption habits, the consequences of climate change, and the excess waste accumulated in landfills and oceans, the demand for more sustainable products and packaging soars. Many are interested in eco-conscious solutions that incorporate efficient and familiar materials that are simple to dispose of. When this desire is satisfied, consumers feel more at ease about the products that they purchase.
Insight - As individuals are increasingly aware of their consumption habits, the consequences of climate change, and the excess waste accumulated in landfills and oceans, the demand for more sustainable products and packaging soars. Many are interested in eco-conscious solutions that incorporate efficient and familiar materials that are simple to dispose of. When this desire is satisfied, consumers feel more at ease about the products that they purchase.
Workshop Question - Brainstorm alternative materials that can make your packaging better for the environment.
Trend Themes
1. Sustainable Packaging - Brands are taking an eco-friendly approach towards their products and creating packaging that is fully recyclable and biodegradable.
2. Paper Bottle Technology - Industries are developing paper bottle technology that can hold liquids without compromising the experience of the product or its quality and reduces carbon footprint.
3. Circular System - Brands are working on creating a circular system so that materials can be recycled and reused to reduce waste and carbon footprint.
Industry Implications
1. Alcohol Industry - Alcohol brands like Carlsberg and Absolut are developing paper bottle technology for a sustainable future.
2. Personal Care Industry - Personal care brands are transitioning towards sustainable packaging that is biodegradable and fully recyclable.
3. Beverage Industry - Beverage companies like Coca-Cola are investing in paper bottle technology for a more sustainable future.
