Coca-Cola recently announced that the brand is trial its first-ever paper bottle prototype across Europe. The innovation was made possible thanks to a partnership between scientists at the Coca-Cola Research and Development Laboratories in Brussels and The Paper Bottle Company (Paboco).
“The trial we are announcing today is a milestone for us in our quest to develop a paper bottle”, said Daniela Zahariea, director of technical supply chain and innovation for Coca-Cola Europe. “People expect Coca-Cola to develop and bring to market new, innovative and sustainable types of packaging. That’s why we are partnering with experts like Paboco, experimenting openly and conducting this first in-market trial. It’s part of delivering on our World Without Waste commitments.”
The Coca-Cola paper bottle is crafted from sustainably-sourced wood and a recyclable plastic lining. The bottle is able to hold liquids, beauty products, and more.
Image Credit: Coca-Cola