Category
Lifestyle
Assisted Choices
Trend cluster
Category
Dance
Marketing
Companies are leveraging social media dance popularity for marketing campaigns.
4.4
Trend score
Trend
What is the Dance Marketing trend?
Dance Marketing: Many companies are increasing their presence on video-based social media apps with popular viral dances. These companies are frequently using these platforms to launch marketing campaigns with dancing elements. Often times these campaigns will reward consumers for their participation with discounts.
Insight
The consumer insight behind the Dance Marketing trend
Millenial and Gen Z consumers are spending a lot of time on social media as a recreational activity. These consumers participate in social media because it provides them with a platform to express themselves authentically, including sharing their values and experiences. This demographic often connects with brands that can recreate their social media habits.
Trend themes
Themes within the Dance Marketing trend
Three behaviours holding the trend together01
Social Media Dance Campaigns
Companies are leveraging the popularity of dances on social media to launch marketing campaigns with dancing elements to attract Millenial and Gen Z consumers.
02
Augmented Reality in Advertising
Advancements in AI technology are providing opportunities to create interactive AR advertising campaigns, giving consumers a chance to participate by submitting their own content.
03
Engaging Consumers through Hashtag Challenges
With the increasing popularity of TikTok, more and more businesses are launching interactive hashtag challenges to engage consumers and incentivize user-generated content.
Industry implications
What the Dance Marketing trend means for industry
Where the trend changes the playbookFor
Retail Industry
Retailers can use interactive campaigns with AR elements to provide consumers with unique shopping experiences and to encourage users to generate relevant content for their brands.
For
Fast Food Industry
The fast food industry can create interactive hashtag challenges to incentivize user-generated content and increase engagement with their brand on social media platforms.
For
Gaming Industry
The gaming industry can use social media platforms, such as TikTok, to interact with Millenial and Gen Z consumers, and create engaging campaigns that celebrate different players personalities and style of gaming.
Workshop question
How can your organization foster engagement with users of social video apps?
Trend signals
Trend signals for Dance Marketing
Trend score 4.4 out of 10, from popularity 72%, activity 51%, freshness 9%.
Popularity72%
Activity51%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Dance Marketing trend
5 featured examples from Jan 31 to Oct 3, 2020CategoryMarketing
Ad Response Dance Videos
Doritos Launched an AI App Campaign Placing People in Its Latest Ad
CPG brands like PepsiCo can utilize interactive campaigns to increase brand engagement with consumers.
CategorySocial Media
Cereal Box Dance Challenges
Cinnamon Toast Crunch's #CTCVoiceBox Challenge is on TikTok
Brands in the food and beverage industry can create fun challenges involving their products to engage with customers and showcase their brand personality.
CategoryMarketing
Fast Food Dance Challenges
Burger King is Trading Whopper Dance Moves for Discounts on TikTok
Fast food chains can leverage social media challenges to engage with a younger demographic and increase foot traffic to their stores.
CategoryMarketing
Dance-Based Superstore Campaigns
Walmart Leverages TikTok to Reach Millennial Parents
Retailers can explore dance-based campaigns on social media to connect with Millennial consumers and drive engagement.
CategoryLife-Stages
Player-Celebrating Game Campaigns
UNO's #unowhoyouare Celebrates Four Unique Types of Players
Creating personalized digital campaigns that connect with consumers on social media platforms and utilizing influencers to engage users.
