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Dance Marketing

Companies are leveraging social media dance popularity for marketing campaigns

Trend - Many companies are increasing their presence on video-based social media apps with popular viral dances. These companies are frequently using these platforms to launch marketing campaigns with dancing elements. Often times these campaigns will reward consumers for their participation with discounts.

Insight - Millenial and Gen Z consumers are spending a lot of time on social media as a recreational activity. These consumers participate in social media because it provides them with a platform to express themselves authentically, including sharing their values and experiences. This demographic often connects with brands that can recreate their social media habits.
Workshop Question - How can your organization foster engagement with users of social video apps?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
48,906 Total Clicks
Date Range:
Jan 20 — Jun 20
Trending:
This Year and Average
Consumer Insight Topics:

Featured Examples

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