PepsiCo is launching a campaign for its Doritos Super Bowl ad, where people can make dance videos though an AI app, named Sway: Magic Dance. The AI app allows users to create augmented videos that place them in the Super Bowl ad, which features Lil Nas X and Sam Elliot engaging in a dance battle.
Users are able to create a video for the Sway platform by keeping their phone a secure position, and then they are able to film their dance for 30 seconds. After the video is recorded, the app will use AI to transfer the user into the ad.
The campaign could connect with consumers, as it encourages consumers to take an active role by submitting their own content.
Image Credit: Doritos