Cinnamon Toast Crunch taps Bebe Rehxa and Jason Derulo to kick off a quarantine-style singing challenge dubbed 'the #CTCVoiceBox challenge.'
The challenge takes place on the highly popular video sharing app, TikTok, where Derulo and Rehxa already have large followings. The two singers kick off the challenge by recording a silly video dancing with a cardboard cereal box over their heads. Set to the tune of Whitney Houston's 'I Wanna Dance With Somebody,' this challenges invites viewers to let loose and show off their individuality. To take part, fans are invited to use their own Cinnamon Toast Crunch cereal box and to dance along to the Whitney Houston track.
The brand expects more influencers and celebrities to join in the challenge, and encourages fans to keep an eye out.
Image Credit: Cinnamon Toast Crunch via Tik Tok: @cinnamontoastcrunchreal
Key Themes Behind This Trend
- Social Media Challenges
- There is an opportunity for businesses to create viral challenges on social media platforms like TikTok to engage with their audience and increase brand awareness.
- Influencer Marketing
- By collaborating with influencers who have large followings, brands can leverage their reach and credibility to promote their products or services.
- User-generated Content
- Encouraging users to create and share their own content related to a brand or product can help generate organic buzz and foster a sense of community.
Where This Applies
- Food and Beverage
- Brands in the food and beverage industry can create fun challenges involving their products to engage with customers and showcase their brand personality.
- Music and Entertainment
- Collaborating with musicians and entertainers to create challenges can help promote their music or other entertainment content, while also increasing brand visibility.
- Advertising and Marketing
- Agencies and marketers can explore innovative ways to leverage social media challenges and influencer collaborations to create buzz and drive brand engagement for their clients.
