Category
Lifestyle
Assisted Choices
Trend cluster
Category
Alcoholic
Acai
Acai berry is being incorporated in alcoholic drinks for a flavorful kick.
3.2
Trend score
Trend
What is the Alcoholic Acai trend?
Alcoholic Acai: As a nutritious superfood, the acai berry has been adopted in many North American dishes in order to satisfy the health-focused consumer. Most recently, the ingredient has been noticed by manufacturers of alcoholic beverages, calling for the infusion of the superfood in beers, hard kombuchas, and more.
Insight
The consumer insight behind the Alcoholic Acai trend
As more Millennials reached the legal drinking age in recent years, the popularity of the craft alcohol industry surged. Consumers in this demographic often favor artisanal products since their purchasing habits are influenced by their adventurous spirit. Driven by this curiosity, Millennial consumers value diversity and unique experiences as they look to experiment with new styles and taste profiles.
Trend themes
Themes within the Alcoholic Acai trend
Three behaviours holding the trend together01
Superfood Infusion in Alcoholic Beverages
The incorporation of superfoods like acai berry in alcoholic drinks is becoming popular among health-conscious consumers who still want to indulge.
02
Low-Alcohol and Low-Calorie Beverages
Consumers are seeking out low-alcohol and low-calorie beverage options that still provide an enjoyable drinking experience.
03
Functional Ingredients in Beer
Beer brands are exploring functional ingredients that can enhance the marketability and wellness appeal of their products.
Industry implications
What the Alcoholic Acai trend means for industry
Where the trend changes the playbookFor
Alcoholic Beverages
The alcoholic beverage industry can explore superfood infusions and low-alcohol and low-calorie options to cater to health-conscious and adventurous consumers.
For
Craft Beer
Craft beer breweries can leverage functional ingredients to create unique and wellness-focused beer products.
For
Hard Kombucha
Hard kombucha brands can differentiate their products by offering low-sugar and organic options that cater to conscious consumers.
Workshop question
How might your brand appease the adventurous spirit of Millennials?
Trend signals
Trend signals for Alcoholic Acai
Trend score 3.2 out of 10, from popularity 45%, activity 42%, freshness 9%.
Popularity45%
Activity42%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Alcoholic Acai trend
6 featured examples from Feb 27, 2018 to Jun 30, 2020CategoryLifestyle
Fruit-Based Low-Alcohol Drinks
Woodstar is Made Using Premium Ingredients like Açai Berry
Beverage manufacturers can leverage the trend towards fruit-based low-alcohol drinks to meet the needs of consumers who crave healthier, alcohol-reduced, and sophisticated alterna…
CategoryLifestyle
Exclusive High-ABV Beers
Heavy Seas Brewery's Dry January is a 10% ABV Hazy IPA
Craft breweries can capitalize on the trend for high-ABV beers by experimenting with unique and bold flavor profiles.
CategoryLifestyle
Refreshing Low-Sugar Hard Seltzers
Bodega Bay Launches Two Enticing Hard Seltzer Flavours
The alcoholic beverage industry can capitalize on the trend for low-sugar drinks by investing in research and development of new products.
CategoryLifestyle
Electrolyte-Infused Superfruit Beers
Resolution Blueberry Acai Golden Ale is Isotonic & Low-ABV
Developing functional beverages that cater to the health-conscious consumers to capitalize on the wellness trend.
CategoryLifestyle
Guilt-Free Hard Kombuchas
JuneShine Boasts a Beverage Range as a Healthier Alcoholic Alternative
Craft breweries can explore the production of healthier alcoholic beverages like hard kombuchas to cater to the increasing demand for health-conscious alternatives.
CategoryLifestyle
Organic Acai Berry Beers
Green Flash Brewing's New Beter Organic Beer is Made with Acai Berries
Disruptive innovation opportunity: Identify and capitalize on the demand for organic and fruit-infused craft beers, providing unique and flavorful options in a competitive market.
