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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,363 more

Alcoholic Acai

Acai berry is being incorporated in alcoholic drinks for a flavorful kick

Trend - As a nutritious superfood, the acai berry has been adopted in many North American dishes in order to satisfy the health-focused consumer. Most recently, the ingredient has been noticed by manufacturers of alcoholic beverages, calling for the infusion of the superfood in beers, hard kombuchas, and more.

Insight - As more Millennials reached the legal drinking age in recent years, the popularity of the craft alcohol industry surged. Consumers in this demographic often favor artisanal products since their purchasing habits are influenced by their adventurous spirit. Driven by this curiosity, Millennial consumers value diversity and unique experiences as they look to experiment with new styles and taste profiles.
Workshop Question - How might your brand appease the adventurous spirit of Millennials?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
40,116 Total Clicks
Date Range:
Feb 18 — Jun 20
Trending:
This Year and Average
Consumer Insight Topics:

Featured Examples

Fruit-Based Low-Alcohol Drinks
Fruit-Based Low-Alcohol Drinks
Woodstar is Made Using Premium Ingredients like Açai Berry
The Woodstar low-alcohol drink has been unveiled by the brand as a new option for consumers that is crafted from premium ingredients and suitable for those who are looking to decrease their alcohol... MORE
Exclusive High-ABV Beers
Exclusive High-ABV Beers
Heavy Seas Brewery's Dry January is a 10% ABV Hazy IPA
While some brands are creating alcohol-free products and experiences to support consumers during Dry January, Baltimore’s Heavy Seas Brewery took a different approach with its high-ABV hazy... MORE
Refreshing Low-Sugar Hard Seltzers
Refreshing Low-Sugar Hard Seltzers
Bodega Bay Launches Two Enticing Hard Seltzer Flavours
In the United Kingdom, Bodega Bay is offering two hard seltzer products that are sure to be a hyper-refreshing and guilt-free option for summer drinking. Each one contains 4% alcohol by volume and a... MORE
Electrolyte-Infused Superfruit Beers
Electrolyte-Infused Superfruit Beers
Resolution Blueberry Acai Golden Ale is Isotonic & Low-ABV
Although people often experience overindulgence and guilt during the holiday season, the start of a new year represents a fresh start for many, especially when it comes to making healthy choices—... MORE
Guilt-Free Hard Kombuchas
Guilt-Free Hard Kombuchas
JuneShine Boasts a Beverage Range as a Healthier Alcoholic Alternative
JuneShine specializes in hard kombuchas but the company places a premium on nutritious ingredients and free-from formulas that will elevate its alcoholic beverage to a healthier status. With only... MORE
Organic Acai Berry Beers
Organic Acai Berry Beers
Green Flash Brewing's New Beter Organic Beer is Made with Acai Berries
The Green Flash Brewing Company is pushing the boundaries of beer with its new Beter Organic Beer. The brand’s first USDA certified organic wheat beer, the new drink joins the brand’s... MORE

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