The traditional board game is adapted with augmented reality
Trend - The incorporation of augmented reality into the standard board game is on the rise as gaming brands look to merge traditional practices in this space with ones that are more aligned with modern tech habits.
Insight - For today's consumer, many of their recreational activities are delivered through tech platforms. Whether it's streaming entertainment, playing video games, or app-based gaming, consumers are now accustomed to the majority of their entertainment being offered virtually. Brands that are able to play on consumers' desire for interactive virtual experiences are more likely to retain their interest.
Insight - For today's consumer, many of their recreational activities are delivered through tech platforms. Whether it's streaming entertainment, playing video games, or app-based gaming, consumers are now accustomed to the majority of their entertainment being offered virtually. Brands that are able to play on consumers' desire for interactive virtual experiences are more likely to retain their interest.
Workshop Question - How is your brand merging traditional aspects of its product/service with interactive tech?
Trend Themes
1. AR Board Games - Traditional board games are being adapted with augmented reality to merge traditional practices with modern tech habits.
2. Digitized Board Games - Board games are being digitized and accompanied with web applications, allowing players to play with friends remotely.
3. Interactive Gaming Table - Gaming tables are being developed with WiFi-enabled functionality and high-resolution displays to enhance living room capabilities.
Industry Implications
1. Gaming Industry - Develop AR games and integrate AR technology into classic games to appeal to a tech-savvy audience.
2. Furniture Industry - Create interactive furniture with game tables that offer WiFi-enabled capabilities and high-resolution displays for an enhanced gaming experience.
3. Mobile Application Development Industry - Create mobile applications that fuse elements of beloved board games with augmented reality and artificial intelligence for enhanced gameplay experiences.
5 Featured, 43 Examples:
106,161 Total Clicks
Date Range:
Aug 19 — Oct 20
Trending:
Average
Consumer Insight Topics:
