Hop & Hemp Brewing Co. recently launched two kinds of low-ABV CBD craft beers called Easy Times IPA and Lowdown Lager. These beers come in at just 0.5% ABV and are low in calories, plus provide functional benefits from the non-psychoactive component of cannabis. As James da Silva of Hop & Hemp describes, "We love beer. Sometimes maybe a little too much. That’s why we made it our mission to create brews that have all the big flavors of the best craft beer, without leaving you with a sore head at your 9am meeting or losing yet another Sunday."
While Easy Times IPA combines American hops with aromatic citrus flavors, the crisp Lowdown Lager is described as having a gentle, spicy hoppiness that leads into sweet notes of citrus.
Why This Trend Is Growing
- Low-abv CBD Beverages
- There is a growing trend towards low-ABV CBD beverages that provide functional benefits without the psychoactive effects.
- Cannabis-infused Craft Beer
- The market for cannabis-infused craft beer is expanding as consumers seek new and unique flavor experiences.
- Functional Beverages
- Functional beverages are becoming increasingly popular as consumers seek out products that can provide specific benefits beyond basic hydration.
Industries Being Reshaped
- Craft Beer
- Craft breweries have the opportunity to create innovative cannabis-infused low-ABV beers that appeal to health-conscious consumers.
- Cannabis
- The cannabis industry has the opportunity to expand into new product categories, such as low-ABV CBD beverages, to reach a wider consumer base.
- Functional Beverages
- The functional beverage industry can incorporate CBD-infused products into their portfolio to diversify their offerings and attract health-conscious consumers.
