Category
Autos
Racing Homage
Trend cluster
Category
Eco
Racing
Racing industry companies are creating electric cars and transitioning leagues.
2.2
Trend score
Trend
What is the Eco Racing trend?
Eco Racing: Companies in the racing industry are creating electric race cars and transitioning leagues to incorporate eco-friendly vehicles. Creating electrically-powered race cars allows companies to experiment and enhance technologies that can be used in commercial vehicles. Transitioning leagues to incorporated eco-friendly cars can reduce costs.
Insight
The consumer insight behind the Eco Racing trend
Many viewers may have reservations about watching racing events due to the adverse climate effects caused by the events. However, many of these individuals may be car enthusiasts and admire the technical aspects of the vehicles used in competitions. Eco-friendly operations would help to address the majority of the concerns help by eco-conscious racing fans.
Trend themes
Themes within the Eco Racing trend
Three behaviours holding the trend together01
Electric Racing Cars
Electric racing cars are gaining popularity in the racing industry as companies create eco-friendly vehicles and experiment with new technologies that could be used in commercial vehicles.
02
Hybrid Technologies
Hybrid technologies are being incorporated into racing vehicles to increase horsepower and reduce costs, while also recovering lost energy created by the car's brakes.
03
Carbon Neutral Racing
Racing leagues are committing to carbon neutral operations, encouraging the use of synthetic fuels and electric power to accelerate the development of eco-friendly vehicles.
Industry implications
What the Eco Racing trend means for industry
Where the trend changes the playbookFor
Automotive Manufacturing
Automotive manufacturers can experiment with new electric and hybrid technologies in racing cars and promote eco-friendly vehicles to appeal to eco-conscious consumers.
For
Sporting Goods & Recreation
As racing leagues transition to carbon neutral operations, sporting goods and recreational companies can promote eco-friendly activities and products to an environmentally-conscious audience.
For
Energy & Environment
The racing industry's commitment to carbon neutral operations and the use of synthetic fuels and electric power presents opportunities for energy and environmental companies to collaborate and promote a sustainable future.
Workshop question
How can your company increase its appeal to eco-conscious consumers?
Trend signals
Trend signals for Eco Racing
Trend score 2.2 out of 10, from popularity 19%, activity 39%, freshness 9%.
Popularity19%
Activity39%
Freshness9%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Eco Racing trend
6 featured examples from Jul 11, 2019 to Apr 24, 2020CategoryAutos
Race-Ready Eco Cars
Formula E Has Created an Off-Road All Electric SUV
The automotive manufacturing industry can explore disruptive innovation by producing all electric SUVs that offer both speed and sustainability.
CategoryAutos
Eco-Friendly Race Cars
IndyCar Will Change to Hybrid Race Cars Starting in 2022
Using hybrid technologies in IndyCar and other racing leagues creates disruptive innovation opportunities that can revolutionize the motorsports industry and showcase new technolo…
CategoryAutos
Electric Racing Car Designs
Hyundai Created an EV Racing Vehicle Titled the 'Veloster N ETCR'
Opportunity to explore and innovate in the electric vehicle racing industry.
CategoryAutos
Novel Electrically-Powered Race Cars
Ford Recently Created Its First-Ever Electric Drag Race Car
Disruptive innovation opportunity: Integrating electric powertrains in conventional race car manufacturing processes.
CategoryAutos
Electrically Powered Race Car Teams
Volkswagen Will Transition Its Race Teams to Electric Cars
The automotive industry can leverage the transition to electric race cars to explore and develop new technologies to enhance performance and sustainability.
CategoryAutos
Carbon Neutral Race Cars
Formula 1 Will Move Toward Carbon Neutral Racing by the Year 2030
Automakers can capitalize on the trend towards carbon-neutral technologies by investing in R&D in this area and positioning themselves as leaders in the green automotive space.
