Hard kombucha brand JuneShine created Booch-BQ as an unconventional barbecue sauce that's infused with the taste of kombucha, the probiotic-rich fermented tea beverage. The condiment is described as "sweet, sticky, smoky and a little spicy," thanks to the inclusion of JuneShine's classic kombucha, which is prepared with organic green tea and honey.
For now, the unique condiment from JuneShine was only just given away on social media, where the brand asked people to share what they might cook using Booch-BQ—some of the most popular answers included brisket, ribs and even plant-based options like tempeh. As kombucha is effervescent, tart, sweet and sometimes it can even have a slight vinegar taste, the barbecue sauce has the potential to enhance a wide range of foods.
What's Driving This Trend
- Kombucha-infused Products
- There is a growing trend in infusing products, such as sauces, with the probiotic-rich fermented tea beverage kombucha.
- Alternative BBQ Condiments
- Consumer demand for unique and unexpected barbecue condiments can be met with new offerings, such as the kombucha-infused Booch-BQ sauce.
- Healthy BBQ Alternatives
- Consumers seeking healthier and more nutritious options for their barbecue meals can explore the use of kombucha-infused Booch-BQ as a flavorful alternative to traditional sauces.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can further explore the use of kombucha and other fermented beverages to create unique and flavorful products.
- Health and Wellness
- The health and wellness industry can capitalize on the growing popularity of kombucha and other fermented products to create functional and nutritious offerings.
- Condiment Manufacturing
- Condiment manufacturers can seize on the trend of infusing products with unexpected ingredients, such as kombucha, to create new and unique offerings for consumers.
