More people are becoming sober curious and open to trying non-alcoholic products, so brewers like BrewDog are responding by creating alcohol-free products and alcohol-free bars. Although BrewDog makes tons of craft beers with alcohol, the BrewDog AF Bar is opening its doors soon with 15 taps of draught alcohol-free craft beer, plus other alcohol-free spirits, cider and other drinks, burgers, salads and bar food.
For many people, deciding to commit to a Dry January can feel challenging and restrictive but BrewDog is inviting people to take part in an exciting new initiative called Drink All You Can Jan, where all of its bars will be offering free refills of alcohol-free beer for the month.
While there are many products that cater to non-drinkers, BrewDog is setting itself apart by creating new kinds of community-focused experiences around enjoying the company of others, entirely without alcohol.
Image Credit: BrewDog