More people are becoming sober curious and open to trying non-alcoholic products, so brewers like BrewDog are responding by creating alcohol-free products and alcohol-free bars. Although BrewDog makes tons of craft beers with alcohol, the BrewDog AF Bar is opening its doors soon with 15 taps of draught alcohol-free craft beer, plus other alcohol-free spirits, cider and other drinks, burgers, salads and bar food.
For many people, deciding to commit to a Dry January can feel challenging and restrictive but BrewDog is inviting people to take part in an exciting new initiative called Drink All You Can Jan, where all of its bars will be offering free refills of alcohol-free beer for the month.
While there are many products that cater to non-drinkers, BrewDog is setting itself apart by creating new kinds of community-focused experiences around enjoying the company of others, entirely without alcohol.
Image Credit: BrewDog
What's Driving This Trend
- Sober Curiosity
- Creating non-alcoholic products and alcohol-free bars to cater to the growing trend of people being curious about sobriety.
- Alcohol-free Craft Beer
- Developing a variety of alcohol-free craft beers to meet the demand of non-drinkers.
- Community-focused Experiences
- Creating new social environments and experiences that don't revolve around alcohol consumption.
Who This Affects Most
- Craft Beer
- Opportunity to expand craft beer offerings by introducing a range of alcohol-free options.
- Hospitality
- Opportunity to attract a new customer base by opening alcohol-free bars and offering non-alcoholic options.
- Food and Beverage
- Opportunity to innovate in the food and beverage industry by developing alcohol-free spirits, cider, and other drink options.
