Alcohol-Free Beer Advent Calendars

BrewDog's NAs of Christmas is an Exclusive Stocking Stuffer

There are many beer advent calendars that cater to all sorts of drinkers and alongside its traditional holiday advent calendar, BrewDog is introducing the 12 NAs of Christmas Advent Calendar for 2021, which features a dozen "near beers." The non-alcoholic beers that can be found inside the exclusive stocking stuffer range from IPAs to stouts, and some of them are exclusive to the festive holiday box.

Perfect for beer lovers of all kinds, including those who want to cut back on alcohol or calories, this alternative advent calendar for adults speaks to the rising demand for alcohol options that are 0.5% ABV and under.

As part of BrewDog's commitment to sustainability, the 12 NAs of Christmas 2021 product is carbon negative.

Rise of Non-alcoholic Options
The growing demand for non-alcoholic beverages presents an opportunity for companies to offer alcohol-free options.
Alternative Advent Calendars
The popularity of beer advent calendars shows the potential for offering unique and personalized holiday products.
Sustainability in Product Offerings
Incorporating environmentally friendly practices into product offerings can appeal to conscious consumers.

Who This Affects Most

Beverage Manufacturing
Exploring the production of non-alcoholic beverages and expanding product lines to include more options could meet the increasing demand for low-ABV drinks.
Seasonal Products
Holiday-themed products and advent calendars offer a chance to engage customers and provide unique experiences.
Sustainable Business Practices
Incorporating carbon-neutral practices into products and operations can appeal to conscious consumers and differentiate companies in the market.
SCORE
6.0 out of 10
GENDER
70% Men30% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 77%
Activity 91%
Freshness 11%

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