Serums with SPF protection are incorporated into daily routines
Trend - Sunscreens that come in lightweight, serum formulations are more common as people look to incorporate sun protection into their daily routines. These more fluid formulas offer an innovative alternative to the creamy or oily sunscreens people are accustomed to.
Insight - As consumers become more knowledgeable in taking care of their skin, sun protection has become the primary concern for most. People are increasingly turning to the advice of specialists and doctors who promote prevention more than they do treatment, and better understand both the health and aesthetic risks of not protecting their skin. Thus, they look for formulas that they can remain committed to wearing everyday without it impeding on their routines.
Insight - As consumers become more knowledgeable in taking care of their skin, sun protection has become the primary concern for most. People are increasingly turning to the advice of specialists and doctors who promote prevention more than they do treatment, and better understand both the health and aesthetic risks of not protecting their skin. Thus, they look for formulas that they can remain committed to wearing everyday without it impeding on their routines.
Workshop Question - How is your brand prioritizing prevention over treatment?
Trend Themes
1. Serums with SPF Protection - Consumers are increasingly looking for lightweight, serum formulas that offer sun protection and are easily incorporated into daily routines.
2. Multi-tasking Skincare Products - Products that combine sunscreen, serum and moisturizer with additional benefits such as pollution and blue light protection offer a valuable alternative to time-poor consumers.
3. Reef-safe Sun Protection Products - As consumers become more environmentally conscious, brands are introducing reef-safe sun protection products to meet the growing demand for sustainable options.
Industry Implications
1. Skincare - As consumers become more selective in their skincare choices, they seek products that offer multiple benefits and are easily incorporated into their daily routines.
2. Cosmetics - The integration of makeup and skincare is becoming a rapidly growing trend as consumers demand more multi-tasking products that address their needs.
3. Sustainability - As consumers become more environmentally conscious, brands need to consider the environmental impact of their products, including the use of reef-safe ingredients and sustainable packaging options.
