Category
Fashion
Scaled Restraint
Trend cluster
Category
Sun
Serum
Serums with SPF protection are incorporated into daily routines.
3.9
Trend score
Trend
What is the Sun Serum trend?
Sun Serum: Sunscreens that come in lightweight, serum formulations are more common as people look to incorporate sun protection into their daily routines. These more fluid formulas offer an innovative alternative to the creamy or oily sunscreens people are accustomed to.
Insight
The consumer insight behind the Sun Serum trend
As consumers become more knowledgeable in taking care of their skin, sun protection has become the primary concern for most. People are increasingly turning to the advice of specialists and doctors who promote prevention more than they do treatment, and better understand both the health and aesthetic risks of not protecting their skin. Thus, they look for formulas that they can remain committed to wearing everyday without it impeding on their routines.
Trend themes
Themes within the Sun Serum trend
Three behaviours holding the trend together01
Serums with SPF protection
Consumers are increasingly looking for lightweight, serum formulas that offer sun protection and are easily incorporated into daily routines.
02
Multi-tasking Skincare products
Products that combine sunscreen, serum and moisturizer with additional benefits such as pollution and blue light protection offer a valuable alternative to time-poor consumers.
03
Reef-safe sun protection products
As consumers become more environmentally conscious, brands are introducing reef-safe sun protection products to meet the growing demand for sustainable options.
Industry implications
What the Sun Serum trend means for industry
Where the trend changes the playbookFor
Skincare
As consumers become more selective in their skincare choices, they seek products that offer multiple benefits and are easily incorporated into their daily routines.
For
Cosmetics
The integration of makeup and skincare is becoming a rapidly growing trend as consumers demand more multi-tasking products that address their needs.
For
Sustainability
As consumers become more environmentally conscious, brands need to consider the environmental impact of their products, including the use of reef-safe ingredients and sustainable packaging options.
Workshop question
How is your brand prioritizing prevention over treatment?
Trend signals
Trend signals for Sun Serum
Trend score 3.9 out of 10, from popularity 55%, activity 54%, freshness 9%.
Popularity55%
Activity54%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Sun Serum trend
5 featured examples from Dec 3, 2019 to Aug 20, 2020CategoryFashion
Tinted Skin Serums
Ilia’s Super Serum Skin Tint SPF 40 Comes in 18 Shades
The cosmetics industry can explore the disruptive innovation opportunities presented by the trend of blending skincare and makeup, by developing hybrid products that offer both co…
CategoryFashion
Hydrating SPF Serums
Flesh Created a Three-in-One Sheer Flesh SPF 35 Hydrating Serum
The beauty and skincare industry can capitalize on the trend of combination skincare products to cater to time-conscious consumers.
CategoryFashion
5-in-1 Skincare Hybrids
Iris & Romeo's Best Skin Days is a Serum, Moisturizer, Sunscreen & More
The skincare industry can benefit by incorporating multi-tasking and hybrid products like Best Skin Days into their product lines.
CategoryFashion
Sun Care Serums
EleVen by Venus x Credo Shares Lightweight, Universally Flattering Sun Protection
Opportunity for skincare brands to incorporate sun protection into their product offerings.
CategoryFashion
Hydrating SPF Serums
The Resting Beach Face Serum is a Two-in-One Sunscreen-Moisturizer
The rise of SPF serums offers new avenues for innovation within the skincare and beauty industry.
