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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,697 more

Sun Serum

Serums with SPF protection are incorporated into daily routines

Trend - Sunscreens that come in lightweight, serum formulations are more common as people look to incorporate sun protection into their daily routines. These more fluid formulas offer an innovative alternative to the creamy or oily sunscreens people are accustomed to.

Insight - As consumers become more knowledgeable in taking care of their skin, sun protection has become the primary concern for most. People are increasingly turning to the advice of specialists and doctors who promote prevention more than they do treatment, and better understand both the health and aesthetic risks of not protecting their skin. Thus, they look for formulas that they can remain committed to wearing everyday without it impeding on their routines.
Workshop Question - How is your brand prioritizing prevention over treatment?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
19,432 Total Clicks
Date Range:
Dec 19 — Jun 20
Trending:
Fresh and Warm
Consumer Insight Topics:

Featured Examples

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