BrewDog's AF Fest Unites Creators of Non-Alcoholic Drinks
Laura McQuarrie — December 18, 2019 — Lifestyle
References: brewdog & campaignlive
Earlier this year, BrewDog released an alcohol-free IPA called Punk AF and in 2020, it is launching the inaugural BrewDog AF Fest as a one-day, alcohol-free festival event. Perfectly timed for Dry January, BrewDog AF Fest shares that "alcohol-free does not equate to taste-free."
At the event in London, visitors will be able to attend talks, tasting sessions and meet the brewers and producers making alcohol-free beers and spirits. The festival is an industry-wide celebration, as BrewDog will be joined by other creators at the forefront of the alcohol-free movement like Three Spirit, Nirvana Brewery and Thomson & Scott Noughty. BrewDog's AF Fest is a representation of how changing attitudes and habits are inspiring the creation of innovative new drinks.
Image Credit: BrewDog
At the event in London, visitors will be able to attend talks, tasting sessions and meet the brewers and producers making alcohol-free beers and spirits. The festival is an industry-wide celebration, as BrewDog will be joined by other creators at the forefront of the alcohol-free movement like Three Spirit, Nirvana Brewery and Thomson & Scott Noughty. BrewDog's AF Fest is a representation of how changing attitudes and habits are inspiring the creation of innovative new drinks.
Image Credit: BrewDog
Trend Themes
1. Alcohol-free Movement - The rise in alcohol-free festivals and events demonstrates the growing demand for non-alcoholic drinks and the potential for disruptive innovation in the alcohol industry.
2. Crafting Alcohol-free Beverages - Creators and brewers are focusing on developing high-quality, flavorful non-alcoholic alternatives, presenting opportunities for innovation in the beverage industry.
3. Changing Consumer Attitudes Towards Alcohol - The increasing popularity of alcohol-free festivals reflects a shift in consumer preferences towards healthier options, creating space for disruptive innovation in the alcohol market.
Industry Implications
1. Beverage Industry - The beverage industry has the potential to capitalize on the rising demand for alcohol-free drinks by developing innovative, flavorful alternatives for health-conscious consumers.
2. Hospitality Industry - Alcohol-free festivals and events present an opportunity for the hospitality industry to offer unique experiences and cater to the growing market of individuals seeking alcohol-free options.
3. Craft Brewing Industry - Craft brewers have the opportunity to tap into the alcohol-free movement by creating and promoting high-quality non-alcoholic beverages, offering new options for craft beer enthusiasts.
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