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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,684 more

Resurgent Puzzles

Brands are launching new puzzle products amid COVID-19 boredom

Trend - Amid the COVID-19 lockdown, brands in various industries—ranging from QSR to the music industry—have launched new puzzles. These games feature distinctive features such as monochromatic coloring, branded imagery, and meditation-specific concepts.

Insight - Homebound boredom in the face of COVID-19 has prompted many consumers to focus on traditional methods of occupation to help pass the time. As consumers are restricted from entertaining themselves with their usual activities, many have turned to traditional forms of recreation that occupy both their hands and minds. Moreover, activities that provide a social media-friendly aesthetic have soared, as they allow consumers to share their quarantine-appropriate behaviors with their peer groups.
Workshop Question - How can your brand support consumers through the "new normal"?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 27 Examples:
28,342 Total Clicks
Date Range:
Mar 20 — Jun 20
Trending:
Recent and Warm
Consumer Insight Topics:

Featured Examples

Meditative Puzzle Activities
Meditative Puzzle Activities
'Inner Piece' Makes Modern Puzzles for Distraction-Free Quiet Time
Like adult coloring books, puzzle activities are coming into popularity for adults because of their ability to encourage mindfulness, focus, stress reduction and time away from screens. Inner Piece... MORE
Branded Monochromatic Puzzles
Branded Monochromatic Puzzles
Heinz Created a Challenging All-Red Puzzle to Help Pass the Time
At a time when people feel that they have time to move a little slower, many are turning to puzzles as an indoor activity and Heinz is offering something to do with an iconic red puzzle of its own.... MORE
Minimalist Monochromatic Puzzles
Minimalist Monochromatic Puzzles
Bgraamiens Puzzle - The Lines is Difficult Yet Entertaining
The Bgraamiens Puzzle - The Lines is a monochromatic puzzle for those who are seeking out a way to pass the time and stay stimulated. The puzzle features a black-and-white color scheme that’s... MORE
Branded Fast Food Puzzles
Branded Fast Food Puzzles
The Burger Puzzle from McDonald’s Belgium Forms a Giant Burger
During lockdown, many people are turning to low-tech activities like activity books and puzzles and to keep people occupied, McDonald’s Belgium created a 500-piece, limited-edition Burger Puzzle.... MORE
Album Art Puzzles
Album Art Puzzles
Radiohead's 1,000-Piece Jigsaw Puzzle Recreates an Album Cover
While people have been embracing slow living and devoting some time to tech-free activities at home within the past few years, 2020 has made puzzles immensely popular again—and Radiohead is even... MORE
Limited-Edition Distillery Puzzles
Limited-Edition Distillery Puzzles
Glengoyne Created a 500-Piece Puzzle to Sell with Its Whisky
Glengoyne is known for being Scotland’s slowest distilled malt and to celebrate this position, the whisky producer created a limited-edition 500-piece puzzle to sell alongside its whisky. Once... MORE

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