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PWYC COVID

Brands are alleviating financial stress with special pay-what-you-can programs

Trend - During COVID-19, many companies have decided to offer their products, services, or a portion of them on a pay-what-you-can basis. These types of initiatives are launched as businesses seek to support their consumers while being sensitive about their financial situation during the pandemic.

Insight - Consumers are experiencing some financial insecurity as the COVID-19 pandemic has effectively taken away jobs and opportunities. For some, this impacts their ability to afford necessities like food, shelter, education, and so on. This creates a demand for more accessible goods that allow individuals to be fed or to enrich their lives without placing further strain on their unique financial situations. As a result, many opt-in for discounted or flexible solutions in order to take care of themselves and their families without worrying about money.
Workshop Question - How can your brand increase affordability for certain products/services?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
54,152 Total Clicks
Date Range:
Apr 20 — Jun 20
Trending:
This Year and Mild
Consumer Insight Topics:

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